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| Gourmet Growth in the Capital City: MOOYAH Burgers, Fries & Shakes Opens First Restaurant in Baton Rouge | Customizable Burger Franchise Chain Crosses State Lines into Louisiana | “Coming hot on the heels of our recent national expansion, we are very excited to provide a better, customizable burger concept to Baton Rouge and we’re very fortunate to be working with great partners like Chuck and Denise,” said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. “Our franchisees are the driving force behind our success and we’re committed to expanding to new territories west of the Mississippi River while providing the highest quality food and customer service to our guests in Louisiana.” New to the state of Louisiana, the Kerrs are bringing the Texas-based MOOYAH brand to Baton Rouge after falling in love with the customizable burger concept while living in Dallas. Most of Chuck Kerr’s career has been concentrated in operations, most notably with Subway restaurants as an owner-operator, and most recently, as operations manager at an IT employment firm. After making the decision to move to Louisiana to be closer to family, the husband-and-wife team approached MOOYAH to inquire about investment opportunities to develop the fast-casual hotspot in uncharted territory. Additionally, the duo is no stranger to service; Chuck was enrolled in the Army and served in Desert Storm while Denise served as a base commander in the Air Force. Their MOOYAH restaurant aptly opened on Veterans Day, and the two are very excited to be working “the front lines” at their new MOOYAH. “We
were introduced to MOOYAH by Denise’s coworkers and it was love at first
bite. We planned our move to Louisiana to be closer to family and inquired
about opportunities to bring the brand to Baton Rouge,” said Chuck Kerr,
noting the restaurant will open near Louisiana State University. “I’ve
worked in franchising before and I’m pleased to spread the MOOYAH name
in a new city, and provide personalized menu options to our new neighbors.
I am very positive about the success we will have once we open.”
 At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces. MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more. “MOOYAH prides itself on being a family-friendly business, from the guests we serve to the franchisees who help us continue on our path of growth, we want everyone to feel welcome,” said Natalie Anderson, Senior Brand Manager at MOOYAH, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth. “We’re confident this new restaurant in Baton Rouge will deliver a great guest experience in addition to developing the MOOYAH name, and allow us to grow and expand further in the state to provide more cities with better burgers, fries and shakes.” Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 46 units nationally and internationally in the first three quarters of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast. For MOOYAH franchise information, please visit www.mooyah.com/franchise-info. About
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Placement Dates: 11/14/13 – 01/14/14
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