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“Clearly, the brand has evolved, and there’s been a tremendous amount of innovation in terms of the menu, the beverage program and the experience itself,” said Bob Johnston, CEO. “But the 50th anniversary of Melting Pot is really a story about what has not changed. Visiting Melting Pot has always been about the experience. It’s been about a form of entertainment in addition to satisfying your appetite for delicious food. It’s been about the company that you keep around the fondue pot. And that has remained unchanged. It is the cornerstone of the Melting Pot, the foundation of the Melting Pot that has been built upon for 50 years. And it remains the strength of the brand, setting us apart from virtually any other restaurant concept.”
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While delicious, innovative menu items are an exciting part of the Melting Pot experience, the brand’s “Perfect Night Out” messaging has been central to the brand’s identity for 50 years, emphasizing its ability to create an unparalleled dining experience for any occasion.

This dedication to providing a place for celebration and connection extends beyond the restaurant’s walls into the community, exemplified by Melting Pot’s over-20-year partnership with St. Jude Children’s Research Hospital and its annual Thanks and Giving fundraiser, which has raised millions of dollars for the charity, demonstrating a commitment to service that is as much a part of the Melting Pot legacy as its fondue.

Melting Pot is also focused on growth and development, seeking qualified entrepreneurs for strategic expansion in key markets. For entrepreneurs looking to join the brand, there has never been a better time. While the heart of Melting Pot has not changed, the tools and support structures available to owners have been the subject of lots of meaningful innovation over the years.

“A great deal has changed over the course of the Melting Pot’s history when it comes to the business opportunity,” Johnston said. “Our systems and tools, processes, training, technology and analytics available today are best of breed. They are things most franchises cannot offer their owners. So, in that respect, there’s been a great deal of change. The company has never been smarter and has never been able to assist franchisees at a greater level than we are able to and committed to today.”

Melting Pot’s evolution and growth initiatives have positioned it for continued success. With a healthy system and comprehensive support infrastructure in place, Melting Pot is actively seeking qualified entrepreneurs for strategic expansion in key markets including Tennessee, Texas, Florida, Michigan and California.

About Melting Pot
Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 50 years. As the premier fondue restaurant franchise, Melting Pot has 90 restaurants in 30 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. Melting Pot is an affiliate of The Melting Pot Inc. (TMPRI), a restaurant management company headquartered in Tampa, Florida. For more information, visit www.MeltingPot.com. To learn more about franchise opportunities with Melting Pot, please visit www.MeltingPotFranchise.com.

About The Melting Pot Inc. (TMPRI)
Headquartered in Tampa, The Melting Pot Inc. is the restaurant management company for Melting Pot Restaurants, Inc. Melting Pot currently has 90 restaurants in 30 U.S. states and Canada. For more information, visit www.FrontBurnerBrands.com.

Media Contact:
Carmen Murillo
Senior Director of Marketing
The Melting Pot
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