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100 Years of the Mirror
Lake Inn:
Get Ready for Labor Day
Weekend Celebration
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Lake
Placid, NY – July 2024 / NewsmakerAlert: When
you turn 100, it’s easy to look back and see so much in the rearview mirror.
This is certainly the case for the iconic Mirror
Lake Inn Resort and Spa in Lake Placid, which is celebrating
its centennial year in 2024.
The
history of the Mirror Lake Inn dates back to 1924 when Climena Alford,
a native of Lake Placid, married William Rufus Wikoff of Massachusetts.
Mr. Wikoff, who had found financial success with his “Fuller Brush Man”
concept, retired in 1926, and the couple moved to Lake Placid. There, Mr.
Wikoff transformed an old estate into the Mir-a-Lac Inn, quickly establishing
it as a high-quality resort that attracted wealthy clientele from across
the state.
Despite
the Great Depression, the Mir-a-Lac Inn continued to grow, adding guest
rooms and making improvements, including the construction of the main dining
room. For the 1932 Winter Olympics, the Inn was winterized, and the Norwegian
Team rented the entire property. In 1933, Mrs. Wikoff took ownership, renaming
it the Mirror Lake Inn. During World War II, the Army used the nearby Lake
Placid Club as a rehabilitation center and rented the Mirror Lake Inn to
house its guests.
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The
Mirror Lake Inn has always been known for its sports-related innovations.
It set up the area’s first electric-powered “rope-tow” on Dream Hill and
purchased the first snowmaking machine in the late 1940s. Mrs. Wikoff’s
father even built the first bobsled run, initially used for hauling deer
out of the woods. The Inn was also the first in Lake Placid to have a skating
camp, housing future world figure skating champions like Dick Button and
Toller Cranston.
The
Inn was a hub of activity, with winter guests enjoying moonlit cross-country
ski excursions and sleigh rides to a cabin in the woods for steak or flapjack-eating
contests and lively dances. Up until the late 1970s, the Mirror Lake Inn
consisted of several private cottages surrounding the main building, including
one built specifically for Kate Smith singer of “God Bless America” in
the early 1950s.
In
1976, Ed Weibrecht, a New Jersey business executive and avid skier, was
tasked with managing the Inn, with the understanding that if Mrs. Wikoff
approved of his capabilities, he would become the new owner. This transition
occurred in 1977, and for nearly 50 years since, the Weibrecht family has
continued to build upon Mrs. Wikoff’s foundation of providing guests with
upscale service and an authentic Adirondack experience.
Over
the past century, the Mirror Lake Inn has survived the Great Depression,
endured World War II, participated in two Winter Olympics, including the
famous “Miracle on Ice” in 1980, and secured 40 straight years of the AAA
Four Diamond Award of Excellence. It also withstood a tragic fire in 1988
while preserving its Four Diamond status, served as a safe haven during
the COVID pandemic, invested millions in renovations and improvements,
and added popular features like The Cottage Café and The View Restaurant,
Lake Placid’s only AAA Four Diamond eatery. Additionally, a full-service
European Spa and Salon was introduced.
Throughout
its history, one aspect of the Inn has remained constant: its level of
service. “Just like Climena, our employees strive to make our guests feel
special and important,” said Ed Weibrecht. This commitment to service has
been the hallmark of the resort for 100 years. With all 124 units offering
superlative views of Mirror Lake and the Adirondack High Peaks, the caring
and attention to detail provided by the staff, many of whom have served
for over 20 years, create a unique and welcoming culture.
To
commemorate 100 years of success, the Mirror Lake Inn Resort and Spa is
planning a celebratory weekend over Labor Day (Aug. 31 – Sept. 1).
The festivities will include a variety of lodging packages, fun activities,
live music, a wine tasting, and special menu features at The View Restaurant.
The weekend will culminate in a drawing for a complimentary two-night stay
in the Inn’s luxurious “Presidential Suite.”
An
authentic Adirondack experience awaits those who plan to end the summer
season at the Mirror Lake Inn. With warm water temperatures, a heated outdoor
pool, and a private beach, guests can enjoy hiking, biking, walking, fishing,
boating, golf, tennis, and visits to the 1980 Olympic venues. Skating enthusiasts
can even get ice time at the Olympic Center, site of the Miracle on Ice.
As
the Mirror Lake Inn celebrates
its 100th anniversary, it looks forward to the next hundred years under
the guidance of a new Weibrecht generation. Since retiring from his professional
ski racing career in 2018, during which he won two Olympic medals now displayed
at the hotel’s front desk, Ed and Lisa’s son Andrew, along with his wife
Denja, are ready to carry the torch. Fully immersed in the resort’s daily
operations, their passion for the family business is evident. Guests often
experience this firsthand when one of them stops by the breakfast table
to say hello, offer a smile, and top off their morning coffee. The time-honored
tradition of “family serving families” and creating cherished memories
remains in good hands.
For
more information on an upscale stay at the Mirror Lake Inn, please log
on to www.MirrorLakeInn.com,
or call our onsite reservations team at 518-523-2544.
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Photos courtesy Mirror Lake
Inn Resort and Spa
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About
the Mirror Lake Inn
The
AAA Four Diamond Mirror Lake Inn
Resort and Spa is a luxury lakefront resort offering an authentic Adirondack
experience. The Inn, rated Four Diamond for 40 consecutive years, presents
both Four Diamond world-class cuisine and casual dining options, with impeccable
service amid awe-inspiring views. Only one other property in New York State
(located in Manhattan), has maintained the Four Diamond designation longer
than Mirror Lake Inn. It is the only property in Lake Placid that combines
Four Diamond lodging and dining.
The Inn’s renowned Lake
Placid spa pampers the body and refreshes the mind with a comprehensive
menu of services. The Inn is conveniently located one block from the restaurants
and shops on Main Street in Lake Placid.
Connect
with Mirror Lake Inn Resort and Spa on: Twitter|||Facebook|||Instagram
Media
Contact:
Sandy
Caligiore
518-302-3086
Mirror
Lake Inn Resort and Spa
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Lake Inn Lands on Travel + Leisure's 500 Best Hotels in the World for 2023
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