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“I am confident that this new hotel concept will remove barriers and tremendously enhance the lodging experience for everyone,” said San Antonio visionary Gordon Hartman, founder of Morgan’s. “This will certainly be a hotel for everyone including those with special needs who, going forward, will feel more included, valued, and fulfilled.”
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With a commitment to corporate responsibility, Morgan’s Hotel not only will enhance the guest experience but also bolster the brand reputation of partners who share these values. World-renowned hotel chains such as Hilton, Marriott, and Hyatt are all in negotiations with Hartman to be the first to place their name on this innovative approach to lodging. The San Antonio location will serve as a model for future Ultra-Accommodating hotels, prompting a cultural shift in the hospitality industry.

Projected to open in 2026, Morgan’s Hotel will also provide a unique opportunity for investors to support an initiative that stands to generate significant returns while making a positive social impact. The hotel is poised to change the narrative around the multibillion-dollar hotel industry.

Specialized services will include staff trained in disability etiquette, assistance with mobility devices, and accommodations such as hearing aid loops and sensory-sensitive colors and lighting. The goal is to create an environment of acceptance for all travelers, ensuring peace of mind.

With a passionate dedication to the cause of inclusion, Hartman shares his personal journey, which began in 2006 during a vacation with his daughter, Morgan, who has special needs. Witnessing her exclusion from play ignited a fervent desire to ensure that everyone is included. “Morgan’s Hotel will do for the hospitality industry what our other venues have done—create spaces where everyone feels welcome and included,” Hartman said.

The latest Morgan’s Hotel developments will be available at www.Morgans.org.

About Morgan’s
With more than $150 million in assets, 150+ acres of land, and over 300 employees, Morgan’s serves as the umbrella organization that oversees and supports five Ultra-Accessible™, fully-inclusive entities. They support endeavors where individuals of all ages and abilities can come together for a better understanding of one another.

Ultra-Accessible™ refers to removing both physical and economic barriers that confront children and adults with special needs. This means that those with and without special needs can come together in a fully-inclusive environment for interaction and enhanced understanding of one another.

Media Contact:
Mary Martinez Worth
Chief Marketing Officer
Morgan’s
830-860-0090

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