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Greensboro,
NC – May 2025 / NewsmakerAlert: Camco,
the leading manufacturer of aftermarket parts and accessories for the outdoor
recreation market, has selected Mythic
as its new creative agency of record, following a competitive review, to
drive brand strategy, creative development, and social media strategy.
Camco’s
decision to partner with Mythic was driven by the agency’s deep strategic
capabilities, proven track record of delivering measurable business impact
and experience in adjacent categories. Mythic has a strong foundation helping
brands forge meaningful connections with passionate, lifestyle-driven consumers.
The agency will lead brand strategy, integrated creative development, organic
social and full-funnel campaigns across retail, digital and direct-to-consumer
channels — all aimed at driving growth across every touchpoint.
“We
were searching for a strategic partner to help propel Camco into its next
phase of growth – one who truly understands our industry and brings a fresh,
results-driven approach to marketing,” said Lisa
Schoder, Chief Marketing Officer at Camco. “Mythic stood out not only
for its local presence, but for its ability to translate insights into
impactful, creative work. We trust the team to help us engage today’s RVers
and outdoor enthusiasts in authentic, resonant ways.”
Camco
has long been a trusted market leader in the outdoor recreation space,
with more than 4,000 products across RV, marine, camping, towing and ATV.
Its flagship product brands include Rhino, TastePURE, FasTen, TST, Power
Grip, and Eaz-Lift, among others. Camco’s products are preferred every
day by outdoor adventurers across the country.
“RV
consumers aren’t just buyers — they’re passionate explorers who care deeply
about quality, reliability, and the lifestyle that comes with life on the
road,” said Ken Baker,
CEO of Mythic. “With Camco’s expansive product portfolio, strong retail
presence and growing direct-to-consumer business, we see a tremendous opportunity
to drive meaningful brand and business growth. We’re excited to help shape
a connected brand experience that not only resonates with this vibrant
community but also delivers measurable impact across every channel.”
Mythic
will begin work immediately, with an initial focus on brand discovery and
campaign development, while providing ongoing support across creative services,
organic social and content development. These efforts will support Camco’s
holistic brand strategy and drive growth across retail partner networks
and direct-to-consumer channels.
About
Camco
Camco
leads the future of RV living with innovative and advanced technology,
engineering solutions for simpler, safer, and more enjoyable outdoor living.
Our mission is to enhance every RV journey by providing premium solutions
in water sanitation, power, towing, ventilation, stabilization, functional
accessories, and services. Founded in 1966 in Greensboro, N.C., Camco operates
from five U.S.-based facilities and multiple facilities in Asia. With a
dedicated team of 1,000+ employees who understand outdoor enthusiasts’
needs, Camco has 150+ patents and 4,000+ products designed to enhance outdoor
experiences. Learn more about Camco at www.Camco.net.
About
Mythic
Mythic
is a fiercely strategic, full-service marketing agency bridging the gap
between brand vision and measurable growth. We partner with a diverse range
of clients — from challenger brands to Fortune 500 companies — crafting
tailored solutions to meet their unique business goals. By integrating
our capabilities across strategy, creative, content development, CRM, and
social media, we build compelling brand experiences that drive customer
loyalty, engagement, and ultimately, long-term success.
Media
Contacts:
camco@moxiegrouppr.com
Mythic
info@mythic.us
980-500-0828 |
