O’Connell most recently served as nonprofit strategic advisor to FYN Creative, the digital storytelling agency he founded in 2014 to produce video content, create campaigns, and provide trainings for universities and nonprofits. Prior to that, he founded and served as executive director of The Niche Movement, a global community reaching more than 5,000 people that helps college students and young professionals rethink the traditional career search and find a job they love. 

O’Connell also has 15 years of higher education experience, most recently as adjunct professor at George Washington University’s School of Business. He is an active volunteer in community groups including Food & Friends in Washington, DC. O’Connell earned a B.S. in marketing from Fairleigh Dickinson University and a M.A. in leadership and public administration from Centenary University.

About NACS
As the leading global trade association for convenience and fuel retailers, National Association of Convenience Stores (NACS) advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve and is a trusted adviser to its retailer and supplier members from more than 50 countries. The U.S. convenience store industry, with more than 152,000 stores, conducts more than 160 million transactions daily and had sales of $860 billion in 2023. For more information, visit www.Convenience.org. Follow NACS on LinkedIn, Twitter, Facebook and Instagram.

NACS Contact:
Jeff Lenard
V.P., Strategic Industry Initiatives
703-518-4272
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