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Ridgefield,
CT – September 2024 / NewsmakerAlert:
Jeremy
Buffam and Julian
Buffam, partners at New
Castle Hotels & Resorts (NCH), a leading hotel investment, development
and management company, today announced the reopening of the 55-room, historic
LaSalle
Hotel in Bryan, Texas following a top-to-bottom, multi-million dollar
reimagination. Built in 1928, the hotel is in the heart of downtown Bryan,
a recognized Texas Cultural District and sister city to College Station,
home of Texas A&M University. The LaSalle joins the Marriott
Tribute Portfolio, a family of independent boutique hotels.
Taking
up Bryan’s affinity for authentic places and legendary stories, The LaSalle’s
reimagining is a nod to the influence of the railroad in establishing the
city as the epicenter of Texas’ five major metropolitan areas, Dallas,
Fort Worth, Houston, Austin, and San Antonio. Boutique hotel intimacy and
rich, roaring 20’s styling immediately let guests know they’ve found a
place like none other. Dining car decor in the hotel’s lobby-level restaurant
Station 36, a covered, outdoor event space called The Platform, and the
hotel’s subterranean speakeasy, the Boiler Room, seal the deal.
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“We
wanted to give guests, and the citizens of Bryan, a hotel as memorable
as the city itself,” said Jeremy Buffam. “Trains and hotels evoke a nostalgia
for travel and adventure that goes hand in glove with the preferences of
today’s travelers for a truly authentic experience. The re-imagined LaSalle
strikes those notes of reverence and reverie in a way that we know visitors
will find compelling.”
“The
LaSalle opened as a theater, was used to treat returning Civil War soldiers
and when that was no longer needed, legend has it that the building was
sold for 2500 gold coins, becoming a hotel in 1928, during the golden age
of railroad travel.” Buffam continued. “The people who’ve passed through
these doors, and the stories that brought them here, spark the imagination
and create connections to our shared past in a unique and inviting way.”
“New
Castle has a long history of acquiring historic hotels and repositioning
them for new generations of travelers,” said Julian Buffam. “We saw the
potential of The LaSalle through
a comprehensive repositioning and affiliation with Marriott’s Tribute Portfolio,
which introduces this small-city treasure to the growing base of Bonvoy
Loyalty Members that are looking for a distinct and elevated hospitality
experience in Bryan and College Station. Downtown Bryan’s concentration
of independent boutiques, bars and restaurants and its designation as a
cultural arts district play well with boutique, community-centric hotels
of this quality that are designed to invite the public in and create meaningful
connections between guests and locals.”
Recognized
by Forbes as the “Best Small Place” for education, business, and
careers, the City of Bryan supported the project with municipal incentives
and historic tax credits.
“The
LaSalle is a critical historical asset in Downtown Bryan, and the New Castle
team has done a tremendous job in assuring that it is preserved and celebrated,”
said Bryan Mayor Bobby Gutierrez. “This reopening is an important milestone
in our efforts to build the birthplace of Aggieland into a thriving, culturally
rich destination for years to come.”
The
LaSalle features 55 guest rooms, Station
36 serving breakfast, lunch and dinner, The
Boiler Room speakeasy, and indoor/outdoor accommodations for groups.
For reservations or information on buyouts, please contact Cameron
Collazo.
About
New Castle Hotels and Resorts
New
Castle Hotels & Resorts (“NCH”) is a fully integrated, industry-recognized
hospitality investment, development, and management company with a 40+
year history of executing complex operational turnarounds, new construction,
and historic redevelopments. NCH’s owner/operator approach, driven by excellence
in operating results, supports a powerful investment platform that yields
long-term real estate value. NCH’s current portfolio is architecturally
and geographically unique, encompassing premium select-service, full-service
and resort properties in the United States and Canada, representing many
of the world’s leading brands. NCH was founded in 1980 by David Buffam
and is based in Ridgefield, Connecticut. Visit NewCastleHotels.com
for more information.
About
Tribute Portfolio®
Tribute
Portfolio is a growing global family of characterful, independent hotels
drawn together by their passion for captivating design and their drive
to create vibrant social scenes for guests and locals alike. With nearly
120 hotels in more than 25 countries and territories around the world,
Tribute Portfolio has struck a chord with those who seek out independent
experiences and crave a connection with the community when traveling. From
boutique resorts like Ermita in Cartagena and urban hotels such as The
Vagabond Club in Singapore; to hotels in indie-spirited locales like Bellyard
in Atlanta and Hotel Riomar in Ibiza, each Tribute Portfolio hotel celebrates
its individuality, offering travelers a fresh, often colorful, perspective.
For more information, please visit TributePortfolio.com
and stay connected on Instagram,
X,
and Facebook.
Tribute Portfolio is proud to participate in Marriott Bonvoy®, the
global travel program from Marriott International. The program offers members
an extraordinary portfolio of global brands, exclusive experiences on Marriott
Bonvoy Moments and unparalleled benefits including free nights and
Elite status recognition. To enroll for free or for more information about
the program, visit MarriottBonvoy.com.
About
Marriott Bonvoy®
Marriott
Bonvoy, Marriott International’s portfolio of more than 30 hotel brands
and 10,000 global destinations, offers renowned hospitality in the most
memorable locations around the world. The award-winning travel program
and marketplace gives members access to transformative, eye-opening experiences
around the corner and across the globe. To enroll for free or for more
information about Marriott Bonvoy, visit MarriottBonvoy.com.
To download the Marriott app, go
here. Travelers can also connect with Marriott Bonvoy on Facebook,
X,
Instagram, and
TikTok.
Media
Contact:
Lauralee
Dobbins
Write
Touch Public Relations
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