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Austin,
TX & Surfers Paradise, AUS – July 2025 / NewsmakerAlert: A
new report from Newbook,
the leading property management software provider for RV parks and campgrounds,
has found that today’s outdoor traveler looks different than even a few
years ago. According to the just-released RV
& Camping Consumer Insights Report 2025, a new wave of digitally
savvy, convenience-driven guests is reshaping the RV and campground experience—from
how they book to what they expect on-site.
The
report, based on a survey of over 1,000 U.S. outdoor travelers, shows that
demand for quick getaways, reliable connectivity, and clean facilities
now rivals the draw of scenic views and classic campfires. Gen Z and Millennials
are leading the charge, with evolving preferences that require operators
to rethink everything from site amenities to booking flows.
“Today’s
campers expect a seamless experience from start to finish,” said Shaun
Cornelius, General Manager of Newbook. “They want the freedom of
the outdoors with the ease and speed of modern tech—and they’re rewarding
the campgrounds that deliver both.”
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Key
Findings from the 2025 Report:
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Online
Booking Takes Over: 64% of travelers now book trips online, with Millennials
(75%) and Gen Z (71%) driving adoption. Yet only 36% book directly with
properties, signaling a clear opportunity for operators to grow margins
and guest relationships.
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Wi-Fi
is Essential, But Not for Work: While 78% of guests expect high-speed
Wi-Fi, most aren’t using it for remote work. Instead, they’re looking to
stay connected for entertainment and social sharing. Still, younger travelers
are open to extending trips if working remotely is an option.
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Tent
Camping Makes a Comeback: 39% of Gen Z and Millennials booked a tent
camping experience last year—nearly 4x the rate of Baby Boomers. The appeal
of unplugging (without disconnecting entirely) is strong among younger
guests.
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Cleanliness
Outranks Connectivity: 71% of respondents ranked clean bathrooms as
a top priority—more than any other amenity, including Wi-Fi. For 62% of
travelers, cleanliness is the single most important reason they return.
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Pets
Are Part of the Plan: Nearly 1 in 5 travelers brought pets along on
recent trips, with Millennials and Gen Z far more likely to prioritize
pet-friendly accommodations than older generations.
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Shorter
Stays Dominate: 44% of travelers said their longest trip was just 1–2
nights. For operators, this means optimizing for frequent turnovers while
also offering incentives for longer stays—especially to younger travelers
who are more likely to stay 3–6 nights.
“We’re
seeing more variety than ever before in how people travel,” said Cornelius.
“Operators need to support solo Gen Z travelers, families with kids and
pets, and weekend warriors—all at the same time. Flexibility and clarity
are critical.”
The
report also underscores the growing importance of property websites. Guests
rank clear presentation of information, real-time availability, and authentic
reviews as top features—suggesting that ease of use is directly tied to
booking decisions.
The
full RV & Camping Consumer Insights Report 2025 can be downloaded at
www.Newbook.cloud/2025-consumer-insights-report.
About
Newbook
At
Newbook, a Storable company, we’re
redefining property management for specialty real estate. Tailored for
the RV & camping industry, Newbook provides the industry’s leading
all-in-one technology platform. Our solutions integrate management software,
reservation tools, online bookings, payments, and more to simplify operations,
delight guests, and drive revenue growth. Dedicated to empowering RV &
campground owners and operators, Newbook helps you win more every day.
Explore our platform solutions at www.Newbook.cloud.
Media
Contact:
John
Eidson
Beantown
Media Ventures
LinkedIn |
