Back To News/PR Index | 
| “This year, we have been
laser-focused on showing communities nationwide that ‘the best things in
life are Greek,’” said Komiel
Mohsen, Chief Operating Officer of Nick the Greek. “From exciting menu
launches like our Mediterranean Bowl, to opening locations in hot, new
markets like Houston and Phoenix, 2025 has been a transformative year for
Nick the Greek, even as our mission remains just as it was on day one:
delivering authentic Greek street food without compromising quality.”
 Nick the Greek fueled its rapid ascent in the first half of 2025 with seven new restaurants, surpassing 85 locations systemwide. The brand’s growing presence now includes key markets such as Orange County, Houston and Phoenix, setting the stage for even broader expansion in the months ahead. On track to surpass 100 locations by year’s end, Nick the Greek has effectively doubled its unit count since 2023, with notable debuts on the horizon, including its first Nashville restaurant. The sustained momentum reflects a proven business model and surging appetite among today’s consumers for authentic Greek cuisine delivered in a fast casual format. In addition to system growth, brand momentum fueled by menu innovation was on full display during the first half of the year as Nick the Greek unveiled four new menu items: the Mediterranean Bowl, Tahini Crunch Salad, Chopped Salad and Pistachio Cream “Dubai Chocolate” Froyo. The menu items were created by the brand’s founders in collaboration with new Nick the Greek chef, Luis Moreno, who boasts decades of culinary excellence in the fine dining and fast casual spaces. The Mediterranean Bowl quickly became one of the brand’s top sellers and drove a notable increase in sales and guest frequency following its launch. In fact, the popular menu item contributed greatly to an overall increase in bowl sales of nearly 70%. In May, the health-forward Tahini Crunch and Chopped Salads debuted as the brand’s best-selling salads during National Salad Month. June’s wildly successful launch of the limited-time Pistachio Cream “Dubai Chocolate” Froyo, inspired by the viral Dubai chocolate trend, helped the brand experience a 54% increase in frozen yogurt sales. The sweeping popularity of every new menu item launched in the first half of 2025 underscored Nick the Greek’s commitment to innovative and delicious menu options that are distinctively Greek inspired and always appealing to guests. Nick the Greek’s strong performance during the first half of 2025 was reflected in an array of high-profile industry accolades. The brand earned a spot on Entrepreneur’s 2025 Franchise 500® list, debuting at #385 overall and #105 in the food category. Nick the Greek also was recognized by Fast Casual’s 2025 Top 100 Movers & Shakers at #75. Additionally, Nick the Greek climbed to #318 on Nation’s Restaurant News’ and Restaurant Business’ annual rankings of the Top 500 Restaurant Chains, up from #377 in 2024, marking a significant year-over-year gain across multiple respected industry benchmarks. Nick the Greek has greatly accelerated expansion efforts over the last three years, adding dozens of new locations and increasing store count by nearly 100 percent. Today, guests can find Nick the Greek restaurants throughout seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise. To learn more about Nick the Greek’s franchise program, or to find your nearest location, visit NickTheGreek.com. About Nick the Greek
Media Contact:
|
