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Nor1
Announces its Nor1 Merchandising Platform™
–
To
Help Travel Providers Connect with Hotel Guests, and Generate
Revenue,
Throughout the Lifecycle of a Trip
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Santa
Clara, CA – December 2014 / Newsmaker Alert / Nor1,
the technology leader in travel merchandising, announced the launch of
its Nor1 Merchandising Platform,
a pricing and analytics engine that helps travel providers generate revenue
throughout the lifecycle of a hotel guest’s trip – beginning at booking
and continuing through the stay on property and after departure.
The
Merchandising Platform powers Nor1’s suite of products: eStandby, eFDU
and eReach, each of which individually targets specific, relevant and timely
offers to guests at different stages of their journey.
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Bringing
together these products into a single merchandising platform, the Platform
helps hotels and other travel purveyors drive revenue:
-
At-Booking
– via eStandby offers made on a travel company’s website
-
Pre-arrival
– though upsell and upgrade offers made by eStandby, and ground transportation
offers presented by eReach.
-
On-arrival
– including front desk upgrade, upsells powered by eFDU, and eReach
- which allows hotels to merchandise on-property amenities as well as third
party in-destination services.
-
In-Destination
– including tour and activity, retail and dining offers made by eReach.
-
Post-trip
– Including loyalty and other guest engagement offers powered by eReach.
“We are
proud to announce our Merchandising Platform,” said Jason Bryant, Nor 1’s
Founder and CEO. He concluded, “For years, travel providers have sought
a single platform for engaging hotel guests, and generating revenue, throughout
the journey. The Nor1 Merchandising Platform does just that, by bringing
together the predictive, analytics and pricing power of our three core
products into a single, easy to use tool.”
Nor1’s
Merchandising Platform is currently in use by global travel brands including
Hilton (NYSE:HLT), Accor, HYATT (NYSE:H), Intercontinental Hotel Group
(NYSE:IHG), Calrson Rezidor, Sabre’s TripCase, and Silver Airways.
Last
week, Nor1’s eReach product was selected as a first runner-up for the People
Choice Award at the 2014 PhoCusWright Travel Innovation Summit, and as
a finalist at the Summit, by a panel of travel industry thought leaders.
For more information, visit www.phocuswrightconference.com/travel-innovation-summit.
About
Nor1
Nor1,
Inc. is the technology leader in travel merchandising. Headquartered in
Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions
to maximize incremental revenues for travel companies worldwide including
Hilton (NASDAQ: HLT), Hyatt (NYSE: H), Accor, IHG (NASDAQ: IHG), Silver
Airways, Sabre’s TripCase (NASDAQ: SABR), and Carlson Rezidor. Nor1’s patented,
dynamic decisions intelligence engine PRiME®,
powers Nor1’s Merchandising Platform, which includes its signature eStandby
Upgrade®, eReach™,
and eFDU products.
Nor1
is creating a fusion between technology and guest experience, which helps
travel providers drive revenue at every step of a hotel guest’s journey.
Nor1’s unique merchandising platform and industry leading predictive analytics
and pricing capabilities, continue to attract technology’s most distinguished
investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For
more information, please visit www.Nor1.com.
Media
Inquiries:
Michael
Frenkel
MFC
PR – New York
for
Nor1
212-808-6559 |
