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Working closely with leadership and key stakeholders, Paradise will guide a transformative brand identity initiative for Georgia’s Blue Ridge and its affiliated brands. This effort will produce a unified, elevated, and differentiated brand platform, including a detailed brand manual, adaptable toolkits, and research-driven messaging platforms to guide internal and external communications.
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Paradise will also develop a comprehensive brand identity roadmap—a strategic framework to ensure brand continuity across Georgia’s Blue Ridge and its sub-brands. The goal is to deepen audience connection, strengthen brand alignment, and drive sustainable tourism while delivering lasting value and pride to the community.

“As our popularity grows, we recognize the need for thoughtful, long-term planning to balance growth with our responsibility to protect the natural resources that make this destination so special,” said Christie Gribble, President of the Fannin County Chamber of Commerce & CVB. “We’re excited to partner with Paradise to evolve our strong brand with a framework that supports both destination promotion and sustainable tourism principles, while encouraging our community’s active stewardship.”

Located just 90 minutes north of Atlanta off Interstate 575, Georgia’s Blue Ridge is a study in contrasts—earthy yet upscale, outdoorsy yet refined, historic yet vibrantly modern. It’s one of the top small-town mountain destinations in the Southeast and the most visited overnight destination in the Georgia Mountains, according to the Georgia Department of Economic Development’s Economic Impact Study. Visitors escape city life to immerse themselves in the serene foothills, with many choosing from over 3,000 vacation rental homes or increasingly opting for downtown lodging with convenient access to shopping, dining, and entertainment.

Whether hopping aboard a scenic train, apple picking in sun-dappled orchards, savoring farm-to-table flavors, or indulging in sweet treats from Food Network’s “Cupcake Wars” champions, Blue Ridge offers the perfect backdrop for reconnecting—with nature, loved ones, and yourself. Explore galleries at the Blue Ridge Mountains Arts Association and Art Center, trek the Benton MacKaye Trail, kayak the Toccoa River, fish in Georgia’s Trout Capital, or simply breathe in the mountain air. Year-round festivals and a vibrant downtown scene bring the community to life, drawing visitors who often find a weekend isn’t long enough. Many stay—because once you experience the magic of Blue Ridge, it’s hard to let go.

About Blue Ridge
Fannin County is located in the northernmost part of Georgia, within the Blue Ridge Mountains. The city of Blue Ridge is named after the mountain range and is known for its scenic mountain views, trout fishing, and proximity to the southern end of the Appalachian Trail. With 106,000 acres of Chattahoochee National Forest, 300 miles of hiking trails, the Appalachian Trail’s starting point, and 100 miles of trout streams, Blue Ridge offers endless adventure, romance, and relaxation. Named one of the 2022 South’s Best Mountain Towns by Southern Living, Blue Ridge invites you to ride the Scenic Railway, explore craft breweries and wineries, browse upscale shops and galleries, or venture outdoors for hiking, tubing, and whitewater rafting. Relax and take in the beauty of the Blue Ridge Mountains. For more information, please visit www.BlueRidgeMountains.com.

About Paradise
Paradise is a certified woman-owned, award-winning marketing agency dedicated to building powerful brands, driving measurable client growth, and strengthening tourism economies. Since 2002, Paradise has fused digital innovation with data-led strategies to elevate destinations, inspire communities, and deliver meaningful results. Headquartered in Florida with team members and clients across the U.S., Paradise brings a collaborative, hands-on approach to every engagement. At the heart of Paradise is a belief in creative problem-solving, future-focused thinking, and bold execution that makes a lasting difference. Since day one, Paradise has pushed boundaries, championed progress, and remained devoted to being a true partner for good. As A Partner for Good[sm], Paradise aligns its core values into everything they do—serving both clients and communities with purpose and integrity. The commitment to impact extends beyond work, with people-first programs like U*Time, our flexible paid-time-off initiative that promotes work-life balance, and GOODcation, a company-paid voluntourism program that gives team members the opportunity to volunteer while traveling and exploring the world. Learn more at APartnerForGood.com.

For Media Inquiries
Cris Duschek
Chief Communications Officer
Paradise, on behalf of ParadiseParadiseParadise
727-434-3912
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Previous Release: Rooted in Purpose, Driven by People: Paradise Names Mark Jaronski as Chief Executive Officer (07/24/25)