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The initiative will target meeting planners and sports event organizers, highlighting Daytona Beach’s world-class facilities, 23 miles of scenic shoreline, and its growing reputation as a “bleisure” destination. With one of Florida’s largest beachfront convention centers, Daytona Beach is recognized as one of the nation’s top five emerging markets for meetings.
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Working closely with the CVB’s leadership and stakeholders, Paradise will craft a campaign aligned with the destination’s tourism brand, designed to elevate its visibility, attract high-value group business and generate economic impact for the greater Daytona Beach area and Volusia County, Fla.

“Meetings, conventions, and sports bring high-volume visitor groups and high-impact spending - filling hotels, local restaurants and shops, and boosting local economies,” said Mark Jaronski, CEO of Paradise. “Our team’s unique creative approach is key to inspiring more group travel to the Halifax Taxing District, and with our recent acquisition of Laurie Rowe & Company we stand ready to apply maximum resources toward HAAA’s growth.”

Last month, Paradise announced its acquisition of Laurie Rowe & Company, a respected tourism-focused public relations agency that has represented Daytona Beach as one of its clients since 2020.

About the Halifax Area Advertising Authority (HAAA)
The Halifax Area Advertising Authority (HAAA) is an 11-member board appointed by members of the Volusia County Council. HAAA is charged with promoting tourism offerings within the greater Daytona Beach area and does business as the Daytona Beach Area Convention & Visitors Bureau (CVB).

The mission of the CVB is to contribute to and enhance the overall economic prosperity of the Halifax Taxing District and all of Volusia County through the successful promotion of the area as a preferred tourism destination. The CVB works with area lodging, attractions, restaurants and other tourism and hospitality-related businesses to represent the area to potential leisure and business travelers, tour operators, travel agents, meeting planners, and the travel media.

In Volusia County, these efforts are funded by the 3% Convention Development Tax (bed tax) which is paid by visitors (not residents) and is collected on overnight, short-term accommodations. The Halifax Taxing District, one of three such taxing districts in Volusia County, includes the cities and communities of Ormond By The Sea, Ormond Beach, Daytona Beach, Daytona Beach Shores, Wilber By The Sea, Ponce Inlet, Holly Hill and South Daytona. For more information, visit www.DaytonaBeach.com.

About Paradise
Paradise is a certified woman-owned, award-winning marketing agency known for breaking boundaries and driving measurable growth. Since 2002, we’ve combined digital innovation with data-driven strategies to help elevate brands, strengthen communities, and power tourism economies. Headquartered in Florida with team members across the U.S., we bring a collaborative, hands-on approach to every project. At Paradise, creative problem-solving and future-focused thinking are at the core of everything we do, delivering bold, impactful solutions that make a lasting difference. Over the years, Paradise has remained committed to pushing boundaries and partnering for progress. For more information, visit APartnerForGood.com.

For Media Inquiries
Cris Duschek
Chief Communications Officer
& SVP, Public Relations
Paradise Advertising & Marketing, Inc.
727-434-3912
LinkedIn

Previous Release: Paradise Acquires Laurie Rowe Communications Inc., Strengthens Tourism Public Relations Roster & Expertise (09/11/25)