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| Rooted
in Paradise’s mission as a Partner for GoodSM,
GOODcation allows team members to dedicate one fully paid week (five days,
four nights) to volunteer their time among carefully selected communities
and causes. Applicants were encouraged to choose volunteer efforts that
would create meaningful impact for the community, such as aiding in disaster
recovery, providing essential supplies, restoring public spaces, or supporting
local tourism relief and revitalization initiatives. These immersive voluntourism
experiences place employees on the front lines with empathy, compassion,
and resilience. Team members will also have time to be a tourist, exploring
and contributing to the local economy of the selected communities.
Following a competitive application process, Greg Insco, Senior Art Director, was selected by a committee of industry leaders as the first GOODcation participant. Later this month, Isco will travel to the Los Angeles metropolitan area to support food and produce distribution efforts with the West Side Food Bank and Mid Valley Family YMCA Produce Stand for communities impacted by the recent wildfires in the Pacific Palisades and the Valley. “GOODcation is a shining example of what it truly means to lead with purpose,” said Adam Burke, President & CEO of the Los Angeles Tourism & Convention Board. “We’re incredibly proud to be part of this inspiring program. Paradise continues to set the standard for what it means to be a purpose-driven destination marketing partner, and we’re deeply honored that Greg chose the Los Angeles area for his volunteer journey. Their unwavering support throughout our recovery has meant the world to us.” Insco added: “Doing good is not just a message, it’s our mindset, and GOODcation as an extension of our mission, and I am fortunate to work for a company with incredible leaders who empower me to turn purpose into action.The Los Angeles area is home to family members who witnessed firsthand the destruction of the recent wildfires and the ongoing recovery efforts. It’s not lost on me that my volunteer time will help others and being a tourist will help local businesses. That’s a powerful, and meaningful, combination.” Karasek said that Insco is the ideal ambassador for Paradise and GOODcation. “Greg’s dedication to community service, creativity, and genuine care for others shine through in everything he does—from organizing beach cleanups to uplifting those around him through storytelling and art. He truly exemplifies what it means to be a Partner for GoodSM. Most importantly, I hope Greg inspires others to join us in making 2025 a year of greater impact for the world we all share.” In the inaugural year for the GOODcation program, Paradise awarded one trip, and in 2026, plans are to expand the GOODcation program to additional team members and in order to impact more communities and causes identified by those selected. About
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Previous Release: City of Chattahoochee Hills Convention and Visitors Bureau Selects Paradise for Digital Services (06/10/25)
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“At
Paradise, what we do is market and promote destinations, but it’s the “why”
that drives us. The why is to impact livelihoods and communities
for the betterment of tomorrow,” said 