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Paradise is a renowned full-service agency that specializes in destination brand development and evolution, omnichannel advertising, and sustainability and social inclusion marketing. Agency team members located throughout the United States will be responsible for promoting the stunning destination beautifully situated between Seattle, WA to the south, Vancouver, BC to the north, the San Juan Islands to the west, and the gateway to the North Cascades National Park.

Skagit Valley has been waiting for generations to have its story told in a singular, powerful, amplified voice that reflects equal nods to history, heritage, and the future ahead. Known for its breathtaking plein air recreation and experiences, including the Skagit Valley Tulip Festival and North Cascades National Park, the region is home to Samish Indian Nation culture, and European-influenced agricultural and culinary offerings. The Skagit Valley Tulip Festival, an annual tourism anchor in the region, pays homage to the hundreds of Skagit Valley Dutch-style dikes, flows, and farmlands, producing more tulips, daffodils and iris bulbs than in any other county in the United States.
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Rudy Webb, President of Paradise added: “This is an important chapter for the Skagit Tourism Bureau, the destination and the community as a whole. It’s rare that we’re able to work with a newly formed DMO (Destination Marketing Organization) to set the strategic direction for both the brand and the tourism product from day one.”

Having experienced steady growth since 2018 when Barbara and Tony Karasek acquired Paradise from tourism marketing icon Cedar Hames, the Skagit Tourism Bureau is now the first client partner for Paradise located on the west coast.

About Skagit Tourism Bureau and Skagit County
The Skagit Tourism Bureau (STB) was formed in October 2021 to perform destination marketing and management services utilizing Tourism Promotion Area (TPA) funds. The Skagit Valley is perfectly positioned halfway between Seattle, Washington and Vancouver, British Columbia, in the breathtaking Pacific Northwest. The name Skagit (pronounced ska-dj-ut) – comes from Lushootseed Salish, the indigenous language of Puget Sound and the Skagit Valley. In the 1850s, settlers honored the name of the first people who lived at Penn Cove, Skagit, using it as the namesake of the nearby bay, river, valley, and county. In traditional Lushootseed, Skagit means to hide away.

In many ways, that is exactly what you can still do and find in the Skagit Valley–peace, endless natural beauty and the freshest produce and products harvested on farms, from the Pacific and our rivers. The destination invites guests to “hide away” and experience the many colors of Skagit as they visit its unique and vibrant cities, towns, and national park. From the towering Cascade Mountains to the bountiful Salish Sea, Skagit County is magic. To learn more, go to VisitSkagitValley.com.

About Paradise Advertising & Marketing, Inc.
Founded in 2002 as an agency specializing in travel, tourism and hospitality marketing, Paradise is an award-winning team of marketing experts with a proven ability for delivering innovative, inclusive, and data-led strategies that drive brands, businesses, communities, and tourism economies forward. With a headquarters office in St. Petersburg, the agency has full time team members in 11 states and clients in 10 states. Paradise is an active member of U.S. Travel and Destinations International, serves on DI committees for EDI, Accessibility, Global Leadership and Public Relations and Communications, and strives to be a marketing leader for equity, diversity, inclusion, accessibility, and sustainability best practices. For more information about Paradise, visit ParadiseAdv.com.

Media Contact:
Cris Duschek
Chief Communications Officer &
SVP, Public Relations
Paradise
727-821-5155 x112 (office)
727-434-3912 (cell)

Additional Release: Paradise Advertising Enters Sustainable Tourism Collaboration with Zero km Consulting (09/05/23)