Pigeon
Forge, TN – March 2015 / Newsmaker Alert / “Where should we
go?” is an annual family vacation question across America.
It also is the title of a
TV commercial promoting the Great Smoky Mountains destination of Pigeon
Forge, Tenn., that just won an Emmy Award.
Pigeon Forge and its agency,
BOHAN Advertising in Nashville, received the Emmy Award at the annual celebration
of the Nashville/Midsouth Chapter of the National Academy of Television
Arts & Sciences.
The commercial shows two
siblings’ efforts to influence their parents’ family vacation destination
decision. In the process, they use their own toys and household objects
to build replicas of famous Pigeon Forge attractions.
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Among the attractions depicted
are Dollywood, the Titanic Museum Attraction, the Great Smoky Mountain
Wheel, the upside-down WonderWorks building and one of Pigeon Forge’s theaters.
This is the fifth time BOHAN
commercials for Pigeon Forge have won what have been labeled “television’s
highest honor.” Earlier Emmy Awards came in 2007, 2008, 2009 and 2014.
“This is a thrill that doesn’t
get old. It amazes visitors to the tourism department offices who see Emmy
Awards on display,” said Leon Downey, executive director of the Pigeon
Forge Department of Tourism.
In addition to the Pigeon
Forge commercial, BOHAN earned Emmy nominations for two other clients,
BlueCross BlueShield of Tennessee and Saint Thomas Health in Nashville.
Penny Rahe, vice president/director of broadcast production, produced all
three projects.
“Tourism is Pigeon Forge’s
only industry. Television advertising is a big factor in our success, and
we recognize the creative minds that work on our behalf. BOHAN understands
the Pigeon Forge brand, and this latest Emmy Award verifies that,” Downey
said.
BOHAN, which has marketed
Pigeon Forge since 1990, has won at least one Emmy Award in 10 of the last
11 years.
Information about visiting
Pigeon Forge is at MyPigeonForge.com.
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Contact:
Tom
Adkinson, APR
for Pigeon Forge Department
of Tourism
615-341-8796 |