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Knoxville,
TN – September 2024 / NewsmakerAlert: Pilot,
the nation’s largest travel center network, is celebrating
Driver Appreciation month by saying ‘Here’s to You’ to professional
drivers with free drinks, special deals and the return of its annual
Road Warrior contest.
“It
truly is an honor to work shoulder to shoulder with professional drivers
who keep North America moving, day in and day out,” said Jordan Spradling,
vice president of transportation and logistics at Pilot. “At Pilot, we
are committed to doing our part to support, serve, and show professional
drivers they matter, and we look forward to seeing them out here on the
road.”
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Pilot’s
Driver Appreciation campaign reflects the brand’s new
creative direction, focusing on the people and moments that make the
middle of nowhere feel like somewhere. Featuring real professional drivers
in its campaign, Pilot celebrates the hardworking people behind the wheel
of a big rig with a ‘Here’s to You’ cheers and an inviting call to ‘See
You Out Here.’ Throughout September, Pilot will hero professional drivers
in its commercials, billboards, store signage and digital content.
To
further recognize professional drivers and share their stories, Pilot is
kicking off its annual Road Warrior contest with a $25,000* grand prize.
The Road Warrior contest recognizes the individuals who weather the storms,
long hours, and tight schedules, day in and day out to keep North America
moving. For this year’s contest, surprise personalities will invite people
to nominate the professional drivers in their lives by visiting Pilot’s
Facebook page and giving them a shout-out on each week’s Road Warrior
recognition post. Every week during the contest, one deserving driver will
be selected based on the details of their nomination to win a $1,000 prize.*
At the end of the month, one of the four weekly Road Warrior winners will
be named the grand prize recipient and will be awarded an additional $25,000.*
Winners will be announced in October.*
Additionally,
as a token of Pilot’s appreciation, professional drivers will be able to
enjoy exclusive savings all September through use of the myRewards Plus
app** at participating Pilot, Flying J and One9 travel centers,
including:
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Three
free drinks every week, including Pilot coffee, fountain drinks and top-selling
beverage brands from the cooler
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Exclusive
discounts on popular snack items
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Military
and Veteran professional drivers will receive extra discounts on snacks
in addition to the 10% military discount on food and beverage (after authentication
through ID.me)
Download
the myRewards Plus app** to find the nearest participating travel center
and take advantage of these offers.
For
more information about Driver Appreciation Month and the 2024 Road Warrior
contest, visit www.PilotFlyingJ.com/driverappreciation.
*See
contest rules for terms and conditions. Void where prohibited by law.
**Data
rates may apply. Participating locations only. Terms and conditions apply.
While supplies last.
About
Pilot
Pilot
Travel Centers LLC (“Pilot”) is committed to showing people they matter
at every turn as the leading energy and experience provider people rely
on to fuel their journeys. Founded in 1958 and headquartered in Knoxville,
Tennessee, Pilot is a wholly owned subsidiary of Berkshire Hathaway and
employs approximately 30,000 team members. As the largest network of travel
centers, Pilot has nearly 900 locations in 44 states and six Canadian provinces,
serving an average of 1.2 million guests per day. In addition to travel
center services, Pilot and its partners offer trucking fleets a variety
of solutions for fuel, credit, factoring, maintenance and rewards. The
company operates the third largest fuel tanker fleet in North America and
supplies approximately 12 billion gallons of fuel per year. Pilot is shaping
the future of energy as one of the largest providers of biodiesel and renewable
fuels and through the development of its EV charging network and low carbon
fueling alternatives. For additional information about Pilot, visit www.PilotFlyingJ.com.
Media
Contact:
Billy
Leach
Specialist
II, Media and Public Relations
865-474-3043
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