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Coeur
D’Alene, ID – March 2023 / Newsmaker Alert:
Pita
Pit USA 4.0, Inc. announces the formation of a new parent company and
the change in ownership of Coeur d’Alene, Idaho based Pita Pit Inc. The
majority shareholders from the previous ownership group in 2018 are back
in control of Pita Pit as of March 7, 2023, with Peter
Riggs returning to his former role as CEO.
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Peter
Riggs brings over 20 years experience as both a franchise owner and executive
with the Pita Pit brand. He has been actively reviewing the system and
operations identifying some key initiatives to reignite the energy and
awareness of the company. Here are a few of the initial areas of focus:
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Diversifying
the menu portfolio
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Evaluating
partnerships and future areas of opportunity
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Systems
improvement and simplification
Riggs,
CEO of Pita Pit USA 4.0, Inc. said, “This is a rare and exciting opportunity
to be working with Pita Pit again. It’s a brand that I’ve been able to
work with, and be an observer of, for many years. I’ve always believed
in the product and after watching the shifts across the restaurant industry
throughout Covid and after, I am confident that with some change in our
focus, there can be a bright future for the company.”
With
a rejuvenated approach, Pita Pit is focused on strengthening the brand
across the country and is actively looking to grow its footprint around
existing locations. Riggs headed out on a road trip on Friday (March 17th)
to personally visit every franchise location in the contiguous United States,
over the next 30 days.
About
Pita Pit
Pita
Pit (www.PitaPitUSA.com) first
started franchising in the United States in 1999 and opened its headquarters
in Idaho in 2005. Known for its focus on fresh ingredients and healthy
food, grilled to order and served in a proprietary Lebanese-style pita
wrap, the brand has 90 locations across the country, including locations
in Hawaii and Alaska. Since inception, the company has been focused on
creating a dining experience that engages the customer for a truly unique
build-your-own style menu and has since extended the menu to include gluten-free
options and grain bowls to suite changing dietary preferences. Connect
with us on Facebook,
Instagram
and Twitter.
Media
Contact:
Jordy
Patano Power
Director
of Marketing
Pita
Pit
208-765-3326 |
