| Atlanta,
GA – January 2018 / Newsmaker Alert / New
year, new savings. Even if you spent more money than planned while shopping
this holiday season, you don’t have to give up your daily coffee to kick-start
your cost-savings resolutions. RaceTrac
is challenging coffee lovers to ditch their expensive coffee habit this
January and try any size coffee for just $1! RaceTrac’s “Crazy Good Coffee”
comes in six blends and has more than 12 different add-ins to include in
your perfect brew – any way you like it, for only $1.
“Come
to RaceTrac this January to try a better brew for less without compromising
quality,” said Melanie Isbill, executive director of marketing at RaceTrac.
“With our $1 coffee promotion, you can create your perfect coffee combination
without breaking the bank.”
|
|
The
Power of $1
With
shoppers spending an average of $967.13 this recent holiday season, up
3.4 percent from last year*,
January is the perfect time to find ways to save money and start paying
off holiday bills.
-
The average
American spends approximately $1,100 a year**
on coffee.
-
As a whole,
the U.S. spends $40 billion***
on coffee each year.
-
A daily
medium-sized cup of coffee from a specialty coffee shop costs nearly $65
every month versus just $31 for a RaceTrac coffee every day in January.
RaceTrac’s
“Crazy Good Coffee” bar offers up to six blends of fresh brewed coffee
– Columbian, Dark Roast, Decaf, Guatemalan, Hazelnut and Regular – all
made from 100 percent Arabica beans. You can be your own barista, selecting
your favorite coffee blend and pairing it with a variety of creamers, sweeteners
and add-ins like whipped cream. In select stores that offer made-to-order
specialty beverages, guests can purchase a latte, mocha or cappuccino for
only $1.99 through January 31, 2018.
Additionally,
RaceTrac is excited to introduce new coffee machines coming to stores in
2018 launching in select markets January. The new offering will change
the look, smell and sound of a RaceTrac coffee run. Guests will be able
to select their favorite coffee blend and watching the 100 percent Arabica
beans ground right before their eyes into the freshest cup of joe.
About
RaceTrac
Headquartered
in Atlanta, Georgia, family-owned RaceTrac (www.RaceTrac.com)
has been serving guests since 1934 and now operates more than 450 convenience
store locations in Georgia, Florida, Louisiana and Texas. While operating
under its mission of making people’s lives simpler and more enjoyable,
many RaceTrac stores feature Swirl World frozen desserts, an expanded coffee
bar, seating areas and free Wi-Fi. The company has been named a top workplace
across the four states in which it operates, and has been recognized on
Forbes list of largest private companies every year since 1998. In 2014,
Convenience Store Decisions named RaceTrac as its “Chain of the
Year.” For more information, visit RaceTrac on Facebook,
Twitter, Instagram,
Web and LinkedIn.
*
Holiday 2017; How consumers plan to shop and spend this season,” National
Retail Federation.
**
“Millennials are spending more money on coffee than retirement plans,”
Fox News.
***
“Coffee by the Numbers,” Harvard T.H. Chan School of Public Health.
Media
Contact:
RaceTrac
Ashleigh
Collins Womack
Director,
Communications & Partnerships
770-431-7600
x 1502 |
