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RaceTrac's New Brunch Burger Makes Every Hour Brunch Hour
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RaceTrac's New Brunch Burger Makes Every Hour Brunch Hour
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Atlanta, GA – October 2025 / NewsmakerAlert: Available now at participating RaceTrac locations, guests can indulge in the limited-time only Brunch Burger. This protein-packed sandwich was created in RaceTrac’s very own culinary kitchen, combining savory breakfast flavors like a fluffy egg, crispy bacon, golden hashbrown with classic cheeseburger goodness, all served on a soft burger bun — perfect for satisfying cravings any time of the day. The Brunch Burger is joined by four other seasonal eats perfect for Whatever Gets You Going: BBQ Chicken Hawaiian Pizza, Mango Habanero Wings, Apple Pie Empanada and Southwest BBQ Chicken Wrap.

“These new limited-time menu items highlighted by the Brunch Burger reflect RaceTrac’s culture of innovation and the brand’s evolution as a true food destination where quality meets convenience,” said Bonnie Zaring, executive director of food programs and offers at RaceTrac. “Our culinary team put a lot of time and effort into creating and refining these menu items until we landed on something that delivers real value and tastes incredible. We are confident these limited time game-changing menu items will be a hit with guests.”
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RaceTrac's New Brunch Burger Makes Every Hour Brunch Hour
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As the line between quick-service restaurants and convenience brands continues to blur, RaceTrac is redefining what guests can expect when they stop for fuel, hydration and more throughout their day. By offering limited-time selections along with its regular variety of fresh and convenient food choices, RaceTrac is meeting the needs and preferences of its always-on-the-go guests.

In addition to these menu items, RaceTrac stores offer a wide selection of tasty food and beverage favorites that are affordable and always fresh. Guests can choose from a variety of options including:

  • Grab & Go pizza and sandwiches made with hand-selected, high-quality ingredients
  • Whole and cut fruit and salads
  • RaceTrac’s Swirl World frozen treat station with a variety of frozen yogurts, sorbets and toppings
  • Six blends of freshly ground, freshly brewed “Crazy Good Coffee” with popular creamers, sweeteners and toppings
  • Roller grill favorites like Nathan’s Famous 100% Premium All Beef Hot Dogs
  • Tornados, featuring battered and fried tortillas filled with meats, cheeses and spices
Learn more about RaceTrac by visiting RaceTrac.com and stay connected on social via Facebook, X/Twitter, Instagram and LinkedIn.

About RaceTrac, Inc.
Headquartered in Atlanta, Georgia, family-owned RaceTrac, Inc. is one of the largest privately held companies in the United States, serving guests since 1934. The company’s retail brands include more than 800 RaceTrac® and RaceWay® retail locations in 14 states and approximately 1,200 Gulf® branded locations across the United States and Puerto Rico. RaceTrac employs more than 10,000 team members across RaceTrac, RaceWay and affiliated companies Energy Dispatch and Gulf, Inc. Learn more about RaceTrac by visiting RaceTrac.com.

Media Contact:
media@racetrac.com
770-431-7600 ext. 1089
LinkedIn

Jim Taylor
Full Tilt Consulting
404-388-7047
LinkedIn

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Publishing Dates: 10/23/25 – 12/23/25
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