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| |  “It
might sound unbelievable, but yes—we have readers who eagerly await our
Thursday morning eMagazine,” said Sharon
Scott Wilson, Publisher and Content Curator of Resort Trades.
“And no, it’s not a cult. It’s just that we’ve earned our place as the
go-to voice for the people actually shaping the vacation ownership industry.”
Targeting the People Who Actually Make Decisions Unlike publications that chase transient clicks or hotel general managers, Resort Trades targets a very specific group: the executives, developers, finance pros, marketing strategists, trainers, and consultants who drive operational and buying decisions at timeshare resorts and vacation clubs. From technology vendors to furnishings manufacturers, from training services to payment processors, advertisers get in front of the exact professionals who influence or control purchasing decisions for hundreds of properties and millions of dollars in transactions. “These aren’t tire-kickers. Our readers are building properties, training sales teams, managing capital budgets, and developing next-generation guest experiences,” Wilson said. “If you're a vendor trying to break into the vacation ownership sector—or grow your reach—it’s a mistake to overlook Resort Trades.” A Portfolio of Products Built for Engagement — and Always Free to Readers Advertisers can choose from a powerful and multi-faceted platform that includes:
Each ad buy can be extended across email, print, online, and even social media or video, thanks to value-added distribution support provided by Resort Trades Media Group. Want the numbers? Download the full media kit: Resort Trades 2025 Media Kit (PDF) Proof that Niche Media Still Works In a B2B media landscape where vendors often waste money on platforms that boast scale but deliver little action, Resort Trades delivers measurable engagement in a sector worth over $14 billion annually. Advertising here means more than impressions. It means attention—and action. “It’s easy to get lost trying to ‘go viral,’” said Marla Carroll, Sales Manager. “But our clients get results because we focus on relevance and trust. Resort pros know us. They read us. And they respond.” Company
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