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| Yes,
bathrobes.
That’s right—we know what timeshare resort professionals and travel club operators are reading before they’re even dressed for the day. And they’re not just casually skimming—they’re opening our Resort Trades Weekly eMagazine at a remarkable 33% open rate, with a growing 2% click-through rate. Those numbers would make most email marketers cry tears of joy. “We’re not saying our readers are obsessed,” jokes Publisher Sharon Scott Wilson, “but we do hear from people who’ve read us in hot tubs, on planes, and yes—even while brushing their teeth. We’re flattered, and we’re here for it.” It’s Not Just a Read—It’s a Ritual In a media landscape saturated with fluff and clickbait, Resort Trades has become a staple for professionals who want to stay informed without being bombarded. We’re the reliable source for what’s happening behind the scenes in the vacation ownership sector—whether it’s sales innovations, tech upgrades, vendor spotlights, or big-picture trends. “Our content doesn’t feel like work,” Wilson says. “It’s trusted, digestible, and—let’s face it—sometimes even fun.” And when the readers trust you, so do the advertisers. After all, our readers are the decision-makers—people who build resorts, finance inventory, train teams, manage marketing, and choose what vendors to use. So What Do You Get with Resort Trades? We’re glad you asked. Here’s what’s in the package—all 100% free to readers:
Want to know what kind of visibility you’ll get when you advertise? Download our 2025 Media Kit Why It Matters for Advertisers With so many digital platforms focusing on vague “impressions,” Resort Trades delivers real attention from real people who actually spend money. And not just on bathrobes. Advertisers benefit from placements that are seen, clicked, and trusted—not scrolled past. Whether you’re announcing a new product, telling your brand story, or positioning your company as an industry thought leader, Resort Trades connects you with the audience that matters most. “We’re a little like the resort industry’s favorite coffee companion,” says Wilson. “And when your ad sits alongside our content, it gets noticed.” Company
Contact:
Previous Release: No, It’s Not a Cult—It’s Just Our 33% Email Open Rate (06/12/25) |
Because
whether you’re a resort developer reviewing vendor options over morning
coffee or a vacation club manager catching up on sales strategies before
the day’s first Zoom, there’s one thing that ties our readers together
(besides terrycloth):