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In an exclusive interview with Publisher Sharon Scott Wilson for Resort Trades’ Learning Center YouTube series, Saft outlines how Westgate is not just adapting to industry change—but actively shaping it. (Visit ResortTrades/LearningCenter for more information about Resort Trades’ videos for timeshare industry professionals.)

His vision for the industry has been fine-honed as he prepares to take over the chairmanship of ARDA next year. The article explores how this role, as well as the corporate culture at Westgate Resorts fuels his embrace of AI, operational transparency, and consumer trust as vital pillars of growth for the future of timeshare.

“It’s about raising the tide for all boats in the harbor,” says Saft. “What’s good for one resort company can be good for the entire industry—if we’re willing to collaborate, innovate, and act with integrity.”

The article dives into topics such as:

• ARDA’s evolving role in strengthening consumer trust
• How Gen Z and Millennial travelers are changing the ownership conversation
• Westgate’s leadership in technology adoption, diversity, and cross-industry collaboration

What Else Is Inside the August Edition?

• “Transparency Wins: ARDA-ROC’s New Era of Consumer Advocacy”

Kelley Ellert delivers a powerful, pull-no-punches piece about ARDA-ROC’s game-changing marketing shift. From launching GoTimesharing.com to partnering with Roadtrippers and Olympic gold medalist Sydney Leroux, ARDA-ROC is leaning hard into radical transparency and real consumer storytelling.
• “Grand Futures: Tuition Assistance That Grows Generations”

Marge Lennon returns with a feel-good feature on Grand Pacific Resorts’ expanded education benefits. Now supporting not just employees—but their adult children—GPR’s tuition reimbursement program reflects a long-term commitment to family, learning, and loyalty.
• “Inside Timeshare Tech: Mike Norton on Streamlining Resort Operations”

TimeShareWare’s Mike Norton reveals how today’s property management platforms—driven by cloud tools, owner self-service portals, and API-first architecture—are transforming the guest experience and back-end efficiency. AI and digital keys aren’t futuristic luxuries—they’re the next standard.
• “Stress Busters: How to Reduce Workplace Burnout”

A frequent contributor to Resort Trades, Phillip M. Perry, outlines clear, actionable tactics for resort executives to identify and alleviate burnout. From eliminating silos to building trust and flexible policies, this piece speaks directly to resort leaders looking to increase retention and performance.

• Monthly Print & Digital Magazine – mailed to 6,000+ and emailed to 8,000+
• Weekly Resort Trades eMagazine – with a 33% open rate and growing
• Daily Website Updates – at ResortTrades.com
• YouTube Channel – featuring interviews, panels, and product spotlights

Advertising & Subscription Contact:
Marla Carroll
Sales Manager
Resort Trades Media Group
931-484-8819
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Previous Release: We Know What Resort Execs Read in Their Bathrobes-And They Love It (06/24/25)