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| Resort Trades’ print and digital edition are distributed on the 5th of each month. To subscribe to the Resort Trades eMagazine, visit ResortTrades.com/eMagazine; email Marla@TheTrades.com to receive the print edition by mail. Digitized past issues are posted on ResortTrades.com. |  Timeshare’s
Half-time Report
In “Timeshare’s Half-time Report,” Resort Trades Media Group checks the industry’s pulse as of August 1, 2025. With growth accelerating to an 8.1% CAGR and companies like Hilton Grand Vacations and Marriott Vacations Worldwide leading Wall Street performance, the report underscores how flexibility, securitization, and consumer trust are reshaping timeshare’s reputation. Some readers may be surprised to see how securitized financing, once a niche corner of the business, has returned as a major engine of growth. Reimagining Legacy Resorts: Scott MacGregor on Sustainability Scott MacGregor, Executive VP & COO of Lemonjuice Capital Solutions, offers a five-part roadmap for HOA boards and managers facing aging properties. From capital planning and governance reform to disaster preparedness, his advice is practical and urgent. Perhaps most illuminating is his call for boards to confront disengaged owners—not just for collections, but to rebuild trust and prevent scams. (For additional insight into Lemonjuice Capital Solutions, learn about Jan Barrow HERE.) Favorite Consumer Innovation: ARDA-ROC’s Transparency Push Kelley Ellert’s article highlights ARDA-ROC’s bold consumer education initiatives, including the launch of GoTimesharing.com and the “Sharing Time Off” campaign with Olympic soccer star Sydney Leroux. At the heart of these efforts is one disruptive idea: radical honesty. With 85% of buyers reporting regret in past surveys, ARDA is betting that transparency—through interactive websites, testimonials, and proactive exit guidance—can transform skeptics into advocates. Beyond the Contract: Evan Green on Vendor-Client Partnerships Evan Green, co-founder and CEO of Prosum Servicing, explores why the best vendor relationships in timeshare servicing succeed over decades while others fade. His thesis is clear: partnerships thrive when competition remains healthy and service providers never fall into the “too big to listen” trap. The surprising takeaway? Smaller portfolios often see the greatest benefits when vendors tailor solutions with agility and creativity. ARDA’s 2025 State of the Industry Report The centerpiece of this issue is ARDA’s newly released State of the Vacation Timeshare Industry: United States Study 2025 Edition, conducted by Ernst & Young LLP. The numbers are eye-opening:
Engaging a Management Company: Lessons from Vacatia Case studies from Cold Spring Resort (NH), Gold Point (CO), and Neptune House (RI) illustrate the risks and rewards of bringing in professional management. Vacatia’s involvement boosted Cold Spring’s rental revenue by 142% and helped Gold Point rise to #1 on Tripadvisor in Breckenridge. The article serves as a playbook for HOA boards weighing when and how to seek external expertise. (You can read about Vacatia’s support of local officers in Virginia Beach HERE.) The New Age of Travel Clubs Michael Finn, RRP, revisits the evolution of travel clubs—from the “buying air” gimmicks of the past to today’s modular, loyalty-driven platforms. The piece makes a strong case that branded travel clubs are no longer peripheral perks, but powerful B2B opportunities for resorts seeking year-round engagement. The most surprising insight? Travel clubs may now offer one of the most underleveraged loyalty tools in the hospitality ecosystem. (Finn shared a Good Idea with Resort Trades earlier this year.) Faces & Places: Industry News and In Memoriam This month’s Faces & Places highlights include Travel + Leisure Co.’s $300M securitization, Daniel Green’s fintech innovation, and Grand Pacific Resorts’ Oregon expansion. Yet the most poignant update is the passing of Joe Berry, an early pioneer in timeshare development. Remembered as both visionary and mentor, Berry’s legacy is one of integrity and community—a reminder of the human dimension behind industry milestones. About Resort Trades
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