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Peachtree
Corners, GA – September 2025 / Newsmaker Alert: Rugged
Road announces the launch of its game-changing lineup of ultralight,
virtually indestructible coolers for life on the move. Just in time for
fall adventures, tailgates, off-the-grid getaways and holiday gifting,
these coolers are built to thrive in the outdoors and designed to float
fully loaded.
Rugged
Road coolers are perfect for hikers, campers, tailgaters, paddlers and
anyone who refuses to compromise between function and freedom.
Founded
with innovation at its core, Rugged Road was born from a spark in a high
school chemistry class. Inspired by a military-grade blast-proof spray,
founder Spencer
Sutlive saw an opportunity to reimagine the traditional cooler. After
extensive prototyping and a successful Kickstarter campaign, Rugged
Road emerged as a leading brand for adventure seekers.
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“Whether
you’re scaling peaks or setting up basecamp, Rugged Road coolers deliver
an unmatched combination of performance, portability and purpose,” said
Sutlive. “Our coolers go the distance without weighing you down, literally.
We’re the only brand using our patented Dual Fusion™ Molding process, a
groundbreaking method that fuses a high-density foam core with our proprietary
Rigorite™ polyurea coating. The result is a cooler that’s ultra-durable,
impossibly lightweight, and capable of floating upright, even when fully
loaded. This isn’t just a new way to build gear. It’s a complete redefinition
of what outdoor performance should look like.”
The
best-seller is the Rugged
Road 65 V2 ($374.99), an ultralight cooler built for multi-day adventures
that is designed with top-tier insulation, upright floatability and rugged
construction.
Every
Rugged Road cooler is built with proprietary materials and patent-pending
technology that sets it apart from anything else on the market:
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Titan
Shell™ Construction:
Patented design guarantees unmatched durability in any environment.
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Kick
Flip Lid™: Multi-functional lid with integrated cup holders and a cutting
board for added versatility.
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Fridgite™
Insulative Cores: Advanced insulation technology keeps contents cold
for up to 7 days.
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Rigorite™
Blast-Resistant Coating: Rugged exterior built to withstand extreme
impacts and tough conditions.
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Maximum
Storage Capacity: Spacious interior—ideal for extended trips and large
gatherings.
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“Heads-Up”
Floatability: Floats upright in water, even when fully packed, keeping
snacks and drinks dry and accessible during water activities.
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Get-A-Grip”
Non-Slip Exterior: Textured finish prevents sliding, ensuring stability
on all surfaces.
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Reinforced
Corners and Extra-Wide Handles: Engineered for strength, durability,
and user comfort during transport.
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Built
for the Outdoors: Designed to thrive in the most rugged environments
and toughest adventures.
Every
purchase supports a cause. Rugged Road donates 10% of its annual profits
to The Rugged
Road Foundation, with the funds used to build clean water wells in
underdeveloped communities worldwide, ensuring access to safe and reliable
drinking water.
For
more information, visit www.RuggedRoadOutdoors.com.
About
Rugged Road
Rugged
Road coolers remove the hassle from any adventure. At less than half
the weight of the competition, they’re easy to carry, incredibly durable
- and yes, they float upright, even fully loaded. Perfect for life on the
water, from fishing trips to paddle days.
Media
Contact
Bethany
Andros
ChicExecs
203-240-7438
LinkedIn |
