| | | SPI Software now becomes the first vacation ownership-focused application software provider worldwide to fully incorporate WhatsApp™ into its systems, paving the way for international travelers to send messages to guests via text from any mobile device, analyze data, and conduct conversations, whether traveling domestically or abroad. Incorporating WhatsApp into SPI Connect™ allows a WhatsApp message to be triggered from within SPI and conduct a conversation over WhatsApp, utilizing ConnectionsGRP’s CPaaS platform. “By their very nature, timeshare owners are travelers,” said Gordon McClendon, CEO of SPI Software. “The timeshare industry has long been a global one, with a large percentage of owners and guests international travelers. With SPI providing timeshare owners a seamless process for international communications via WhatsApp, we are opening new channels for global travelers, providing an exciting benefit to our clients.” Following Facebook and YouTube, WhatsApp is the third most-popular social network worldwide, used in over 180 countries and statistically the most popular messaging application in all but 25 of these countries. A significant 95% of social media users in Mexico are WhatsApp users. In the UK, more than 75% of the active users accessed WhatsApp every day in 2021. “Many software providers believe communication processes are separate from application software providers. ConnectionsGRP has exclusively partnered with SPI because of Gordon McClendon’s vision of fully appreciating the strategic importance of incorporating communication channel for global travelers like WhatsApp, providing unique communication tools only available to SPI’s customers,” said Anthony Link. To learn more about incorporating WhatsApp into SPI Connect™ as a customer communications tool or about other software solutions created exclusively for the hospitality and vacation ownership industry, please visit www.SPISoftware.com or contact Lou Wolfson at 305-519-4297 or via email at lou.wolfson@spiinc.com. About
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