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Vast amounts of data pinpointing a consumer’s location, marital status, income, gender, home ownership, home value, and more are now more accessible than ever to help companies of all sizes target their best audience and showcase their brand. In the not-too-distant past, the sheer amount of data proved an obstacle, but the advent of Artificial Intelligence (AI) changed the game. SSI Cards Marketing and Direct Mail, a trusted U.S. manufacturer since 1969 (beginning as Stik/Strip Inc), is harnessing this advanced technology to help clients maximize their ideal customers while paring it with unique direct mail collateral, leading to unusually high and repeatable redemption rates as much as 25 times greater than legacy direct mail, leading to a repeatable ROI (return-on-investment). The ROI is bolstered by direct access to the USPS mail stream via SSI’s on-site mail house which, according to their USPS rep, sends the most mail in the region over the past 5 years.

“Consumers in 2025 are bombarded with ads through mass media, email, digital ads, spam, and direct mail, with low reward for the cost. However, it has become acceptable due to lack of awareness,” said Ron Goade, President and founder of SSI Cards. “We decided to help stop the high cost/low reward in the vast majority of direct mail and proceeded to implement advanced in-house technologies that can ensure better targets are reached for our valued clients.”

“Each customer has different needs, and we have an experienced team that understands our client needs. The key is to take advantage of the measurable results of direct mail campaigns by utilizing deep studies of your current customers. The response to our newest innovation has been incredible. One of our clients, a specialty grocer, has received a 25% average redemption rate over 5 years with the Super AcclaimMailer™, adds Goade.

Additional successful milestones include a regional doughnut chain garnering 4,000 new customers from a targeted campaign that featured 50,000 AcclaimMailer™, a restaurant & bar chain’s 32.7% redemption rate, and a 10-15% average for a women’s retail clothing chain, to name a few. Traditional postcard redemption rates average 2-5%.

AI is the ideal technology to optimize direct mail campaigns with its ability to analyze vast amounts of customer data, predicting which messages will resonate most with specific audiences, and enabling the most precise targeting and personalization. In addition, blockchain technology can enhance the security and transparency of direct mail campaigns by confirming delivery and response rates in real-time via QR codes, providing marketers with a more accurate and tamper-proof record of their campaign’s performance.

For over 50 years, SSI Cards Marketing & Direct Mail, a family-owned business, has dominated the custom tech-based plastic card printing markets including ID cards, direct mail products, loyalty & membership cards & key tags, as well as gift cards. In 1970, SSI pioneered magnetic stripe and barcode technologies for plastic card applications such as access control and secure identification. Continued innovation followed with the first Teslin-based plastic card as a replacement for polyester, the first telecard for AT&T, the first gift card (& multi-store “Universal Card” membership mailer) for Blockbuster, SSI’s modern flagship product: the AcclaimMailer™, and their latest evolution, NVIO™ Card – their ASTM D5511-18 landfill biodegradable plastic card line of products. No PVC is used in their products.

The innovation towards NVIO™ was driven by the goal of achieving the same feel and visual appeal that their Teslin and paper-based have. NVIO™ Card and its optional magnetic stripe are landfill biodegradable, beginning to break down once discarded and in a landfill environment as they are subjected to heat, oxygen, and microorganisms, and have been tested in an ISO 17025 lab to meet ASTM D5511-18 standards for biodegradability.

About SSI Cards Marketing & Direct Mail
SSI Cards Marketing & Direct Mail is the pioneer of the first gift cards and perfectors of the high redemption & high ROI AcclaimMailer™, garnering redemptions in multiples of its traditional direct mail postcard counterparts. Founded in 1969, SSI Cards printed barcodes on laminated ID cards in the 1970s, created the first telecards in the 1980s, the first gift cards & universal mailers for Blockbuster in the 1990s. In the 2000s, SSI Cards evolved the universal mailer into the high ROI AcclaimMailer™. The latest groundbreaking line of products is NVIO™, the ISO 17025 tested ASTM D5511-18 biodegradable plastic card and optional NVIO™ magnetic stripe. A single American Made manufacturer & source for private label revenue generating cards, SSI Cards has cost and time savings packages for almost every B2C industry. With a complete on-site mail house that is seamless to USPS mail stream, SSI offers turnkey combinations of high ROI direct mail, gift cards, membership/loyalty cards and key tags, eco-friendly plastic cards, library cards, direct mail redemption tracking, subscription printing, targeted demographics mailing lists, traditional printing such as brochures, and more.

For more information and media coverage please visit www.SSIcards.com, or see below.

Company Contact:
Sean Goade
Executive Vice President
SSI Cards Marketing & Direct Mail
405-359-6000 x 202
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