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Roswell,
GA – April 2025 / NewsmakerAlert: Southeast
Tourism Society (STS) has solidified a partnership with Fired
Up! Culture to foster leadership development, strengthen team culture,
and enhance collaboration across its member organizations. This non-monetary
agreement will provide STS leadership, board members, and tourism professionals
with specialized training and coaching while offering Fired Up! Culture
opportunities for sponsorship recognition and engagement within STS’s network.
The
partnership is designed to cultivate a culture of exceptional leadership
and accountability, ensuring that tourism organizations within the STS
network continue to grow, innovate, and thrive. With Fired Up! Culture’s
expertise, STS members will gain access to executive coaching, leadership
education, and tailored development programs that promote long-term success.
“We
are excited to welcome Fired Up! Culture to the Southeast Tourism Society
family as our newest Corporate Partner,” said Monica
Smith, President and CEO of STS. “This partnership represents our commitment
to promote and provide resources for exceptional leadership, engagement,
and collaboration within STS and our membership. With Fired Up! Culture’s
proven track record in the leadership development, culture change, team
building and HR solutions, we believe that they can deliver resources to
help our members lead the best tourism organizations for the future.”
Chris
Ihrig, CEO of Fired Up! Culture, expressed, “We’re honored to partner
with the Southeast Tourism Society to equip destination leaders with the
tools and support needed to build thriving teams. By focusing on strong
leadership and organizational culture, we’re confident this collaboration
will spark meaningful change, foster greater collaboration, and elevate
the future of tourism for everyone involved.”
Under
the new agreement, Fired Up! Culture will offer a range of leadership and
team development services, including:
-
Executive
coaching for STS’s President and CEO
-
Individual
leadership assessments and communication strategies for STS staff
-
Board
of Directors group facilitation, focusing on communication, emotional intelligence,
and strategic planning
-
Leadership
education programs for STS member organizations, covering topics such as
growth mindset, team building, and culture-driven leadership
In exchange,
Fired Up! Culture (www.FiredUpCulture.com)
will receive sponsorship placement, recognition at STS events, and engagement
opportunities within the STS community. The partnership is structured as
an annual agreement with a 12-month renewal cycle, allowing for continued
collaboration and adaptation to the evolving needs of STS and its members.
This
collaboration marks an exciting step toward empowering STS members with
the leadership capabilities needed to navigate the future of tourism with
confidence and resilience.
About
Southeast Tourism Society
Southeast
Tourism Society (STS) is a not-for-profit membership association dedicated
to the development of travel and tourism professionals and organizations
within the southeast region. The association’s mission is to empower a
diverse network of tourism professionals through Education, Advocacy, Recognition,
and Networking. Member states include Alabama, Arkansas, Florida, Georgia,
Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina,
Tennessee, Virginia, West Virginia, and the District of Columbia. Connect
with STS on: Twitter
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Media
Contact:
Tonja
Ray-Smith, TMP, FEP
VP
Marketing & Communications
Southeast
Tourism Society
404-809-6710 |
