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| STS Marketing College has now provided professional-level travel and tourism education for 1,323 people throughout the association’s 14-state footprint. Twenty-nine members of the 2022 STS Marketing College class received their certificates at the STS Connections conference in Concord, North Carolina on Wednesday, September 7. Seven individuals also received their Festival and Event Planner certification.  STS Marketing College uses facilities at the Mercer University campus, located in Macon, Georgia, to teach travel marketing for a week each summer. The continuing education program began in 1992. Instructors are travel industry professionals such as convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants, and research experts. “Our Marketing College program is designed to provide applicable tools and working knowledge that our travel and tourism professionals can immediately implement when promoting their destinations, attractions, hotels, and events,” said Monica Smith, Southeast Tourism Society’s President and Chief Executive Officer. Study topics include online marketing strategies, creating an eye-catching and engaging tourism brochure, social media content planning and distribution, Google analytics, travel and tourism research, community engagement, economic impact studies, and budgeting. In addition to classroom work, students must complete two projects that relate to their job while using the skills they learned throughout the program. STS celebrated 30 years of Marketing College this year. “The longevity of this program and the 1,300+ TMPs to date are a testament to the quality of education, leadership development, and networking that are the cornerstones of Marketing College,” said Smith. About
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