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| Southeast Tourism Society has provided professional-level travel and tourism education through its Marketing College program since 1992. Marketing College uses facilities at Mercer University in Macon, Georgia for one-week sessions each summer. Tourism industry professionals volunteer their time to teach all classes. Instructors come from a variety of tourism sectors, which includes convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants and research experts. Registration for the next season will open in early 2024. STS membership is not required, but STS members receive a tuition reduction. “One of the strengths of STS Marketing College is that students meet their peers from throughout the Southeast and bond with them and the top tourism professionals who are their instructors. No other regional organization has a program of this nature, and it is an illustration of how STS benefits the region,” said Monica Smith, President & CEO. Sample class topics include destination branding, social media content planning, strategic partnerships, tourism product development and crisis communication. “Our curriculum is practical. After each year, the knowledge students gain can be put to immediate use in their workplaces,” Smith said. About
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Previous Release: Southeast Tourism Society Announces 2023 Shining Example Award Winners (10/10/23) |
