Back
To News/PR Index
|
|
|
Bentonville,
AR – March 2025 / NewsmakerAlert:
As Millennials and Gen Z hit the
golf course in growing numbers, they’re reshaping the game — prioritizing
social connection and recreation over competition. Recognizing this trend,
Sam’s Club has introduced the Member’s
Mark golf ball to its expanded private brand assortment, making the
sport more accessible for all members combining value and performance.
Millennials
and Gen Z make up more than a quarter of U.S. golfers — and their presence
on the course continues to grow, aligning with Sam’s Club’s expanding young
adult member base. A study of its Member’s Mark Community revealed that
these members prioritize physical health, fitness, family and friendships
significantly more than previous generations. This launch addresses the
evolving needs of this growing membership base, while enhancing the affordability
and accessibility of golf. By providing high-quality, affordable equipment
like the Member’s Mark golf ball and golf gloves, Sam’s Club is making
golf more accessible and encouraging broader participation in the sport.
|
|
The
golf ball is crafted to accommodate players of varying skill levels to
provide an enjoyable experience for all participants — from beginners to
experts. The unique dimple design and meticulous selection of materials
for the core, mantle and cover make the golf ball suitable for the needs
of today’s players, making it ideal for both social outings and honing
skills on the course.
“Whether
you’re sharpening your swing or enjoying a round with friends, the Member’s
Mark golf ball elevates your game with superior performance at an unmatched
value,” says Christine
Sharp, group director of Member’s Mark Product Development. “When paired
with our Member’s Mark golf glove and Activewear, it becomes an integral
part of a comprehensive collection that caters to golfers of all skill
levels. We’re excited for our members to experience the synergy of our
complete collection and feel the difference on the green.”
Key
Features for Beginner to Average Golfers:
-
Softer
compression for enhanced feel and control
-
Higher
ball speed & lower long-game spin for more distance
-
Mid-to-high
trajectory to promote easier, straighter shots
Three-layer
construction:
-
Core
Layer: Maximizes long-game distance
-
Mantle
Layer: Enhances accuracy and control
-
Cover
Layer: Provides superior short-game performance
Enhanced
Features for Skilled Golfers:
-
Responsive
polyurethane cover for advanced shot-making and spin control
-
Dimple
pattern design ensures a stable trajectory and shot-shaping ability
-
Optimized
aerodynamics for powerful, stable flight in various playing conditions
Discover
how Sam’s Club seamlessly enhances your springtime needs, on and off the
golf course, offering everything from top-quality gear and apparel to delectable
snacks. The Member’s
Mark 3-Piece Golf Balls are now available for only $27.98 for a 24-pack.
About
Sam’s Club
Sam’s
Club, the $90 billion division of Walmart Inc. (NYSE: WMT), is a membership
club that is pioneering the future of retail experience, providing exclusive
access to value, convenience and modern omnichannel shopping options to
millions of members in 600 clubs across the U.S. and Puerto Rico. With
over 40 years of innovating in the category, Sam’s Club continues to redefine
club membership shopping with its curated assortment of quality fresh food
and Member’s Mark® items, in addition to market leading technologies
and services like Scan
& Go™, curbside pickup and home delivery. Visit the Sam’s Club
Newsroom, shop at SamsClub.com
or connect with Sam’s Club on LinkedIn,
X, Facebook,
Instagram, TikTok
and Pinterest.
Media
Contact:
Haley
Maxwell
Senior
Manager, Global Communications
LinkedIn |
