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| |  The
in-depth discussions, surveys, and research were conducted to determine
what leaders need technology to do now and the gaps where technology can
support new opportunities. This research included consultations with C-suite
technology decision-makers such as CEOs, chief information officers (CIOs),
IT professionals, and marketing directors within convention and visitors
bureaus (CVBs) and destination marketing organizations (DMOs) — plus national,
regional, and state tourism organizations in over 10 countries.
Respondents said their digital technology plans included:
Ryan George, CEO of Simpleview, said respondents reported challenges in procuring and updating specialized DMO and CVB software due to stakeholders’ varying knowledge of digital requirements, the process, and the level of investment required. “We heard in the research that many C-suite leaders needed support in educating their government stakeholders, boards, and internal management on the benefits of digital transformation and the roadmap to success,” said George. The research confirmed that organizations within the visitor economy rely heavily on their tech stack, including customer relationship management (CRM) software, content management systems (CMS), and websites, to connect with customers and stakeholders to gather valuable insights and grow their business. For more detailed information about the results, download the infographic here. About
Simpleview
Media
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