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Atlanta,
GA – August 2019 / Newsmaker Alert / The
U.S. Travel Association has presented its annual Mercury marketing award
to the U.S. Civil Rights Trail
for its promotional campaign supporting historic churches, schools and
other landmarks.
Travel
South USA, an organization of 12 state tourism departments, launched
the collection to encourage international and domestic tour companies to
visit multiple sites in the region, said Alabama tourism director Lee Sentell.
The trail, which includes some 130 sites from Topeka, Kansas, through the
Deep South to Washington, D.C., has received coverage in numerous newspaper
and magazine articles in the U.S. and Europe since 2017, the judges said.
As a result, hundreds of coaches have escorted thousands of guests across
the region. Birmingham ad agency Luckie
and Company produced the creative materials which have received two
national design awards from the American Advertising Federation.
Mercury
awards are presented annually to state tourism agencies for marketing excellence
during the travel industry’s major educational seminar. In addition, the
Southern group has been alerted that its civil rights entry is on the short
list to be honored Nov. 5 during the International Travel and Tourism Awards
in London. The Mercury awards were presented in Austin, Texas.
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![Take a virtual tour of civil rights sites [click here]](uscrt-082219-hero.jpg "Take a virtual tour of civil rights sites [click here]")
Take
a virtual tour of civil rights sites
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About
the U.S. Civil Rights Trail
The
U.S. Civil Rights Trail is a collection of churches, courthouses, schools,
museums and other landmarks primarily in the Southern states where activists
challenged segregation in the 1950s and 1960s to advance social justice.
Famous sites such as the Edmund Pettus Bridge in Selma, Alabama; Little
Rock Central High School in Arkansas; the Greensboro, North Carolina, Woolworth’s
where sitins began; the National Civil Rights Museum at the Lorraine Motel
in Memphis, Tennessee; and Dr. King’s birthplace in Atlanta, to name a
few. The people, locations and destinations included in the Civil Rights
Trail provide a way for families, travelers, and educators to experience
history firsthand and tell the story of how “what happened here changed
the world.” For details about dozens of significant sites and to see interviews
with civil rights foot soldiers, visit CivilRightsTrail.com.
About
Travel South USA
Travel
South USA is America’s oldest and largest regional travel promotion organization,
formed in 1965 by a resolution presented at the Southern Governor’s Conference.
The long-standing regional collaboration of the state tourism offices of
Alabama,
Arkansas,
Georgia,
Kentucky,
Louisiana,
Mississippi,
Missouri,
North
Carolina, South Carolina,
Tennessee,
Virginia
and West Virginia provides a foundation
to positively position tourism as a vital and dynamic element in the region’s
economic development. Tourism ranks throughout the region as one of the
top three industries, behind manufacturing and agriculture, and is responsible
for $133 billion in spending by visitors, generating 1.4 million direct
jobs, $30 billion in worker paychecks, and almost $16 billion in state
and local taxes. Visit TravelSouthUSA.com
for consumer information and travel industry information, TravelSouthUSA.org.
For
more information, contact:
Liz
Bittner
U.S.
Civil Rights Trail Marketing Alliance, LLC
404-231-1790
Media/Press |
