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Binghamton,
NY – September 2025 / NewsmakerAlert: Velocity
Logic Group, a leading provider of real-time loyalty solutions and
payment card rewards redemption platforms for convenience and retail fuel
brands, announces a multi-year strategic partnership with Sunoco
LP (NYSE: SUN), one of North America’s largest fuel distributors with
over 5,200 gas stations across the country. Under the agreement, Sunoco
will deploy Velocity Logic’s end-to-end loyalty cloud solution across its
network of fuel sites to deliver next-generation add-on loyalty functionality
that stacks rewards, streamlines on-site enrollment, and enables consumers
of third-party credit and debit cards to redeem their rewards points on
fuel purchases.
Velocity Logic’s technology
enables Sunoco customers to combine multiple offers and incentives—combining
cents-off-per-gallon fuel discounts and third-party partner rewards—into
a single transaction, maximizing value and driving higher basket sizes.
At the pump or in the store, customers can soon enroll in Sunoco’s
loyalty program instantly with just a mobile phone number, eliminating
friction in the sign-up process and accelerating member acquisition. Once
enrolled, members are eligible to receive discounts on fuel, thanks to
a seamless integration with Sunoco’s point-of-sale system.
“We’re thrilled to join forces
with Sunoco to bring a seamless, modern loyalty experience to millions
of consumers,” said Raymond
H. Stanton, III, CEO of Velocity
Logic Group. “By integrating rewards stacking and instantaneous enrollment
directly at the pump—and empowering customers to pay with points in real
time—we’re helping Sunoco elevate engagement, frequency, and average transaction
value.”
The expanded loyalty and
payment features will roll out in the coming months in select markets with
plans to be available at all Sunoco sites by the end of the year.
About Velocity Logic Group
With over 50 years of heritage
powering convenience and retail fuel brands, Velocity
Logic Group operates a nationwide real-time technology platform that
integrates seamlessly with point-of-sale systems to provide dynamic scoring,
targeted promotions, and comprehensive reporting. The company’s flexible
suite of solutions—spanning loyalty rewards, enrollment, loyalty cloud,
“Target All” AI-engine, and “Pay with Points” platforms—has generated more
than $120 million in value and processed over 1.2 billion transactions
across 10,000 retail sites. For more information, visit www.VelocityLogicGroup.com.
About Sunoco LP
Sunoco
LP (NYSE: SUN) is a leading energy infrastructure and fuel distribution
master limited partnership operating in over 40 U.S. states, Puerto Rico,
Europe, and Mexico. The Partnership’s midstream operations include an extensive
network of approximately 14,000 miles of pipeline and over 100 terminals.
This critical infrastructure complements the Partnership’s fuel distribution
operations, which serve approximately 7,400 Sunoco
and partner branded locations and additional independent dealers and
commercial customers. SUN’s general partner is owned by Energy Transfer
LP (NYSE: ET).
Media Contact:
Jackie
Gow
Velocity Logic Group
607-584-5106
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