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A new hospitality marketing
consultancy has launched to help hospitality brands protect margins, optimize
direct bookings, and maximize revenue using proprietary insight tools and
a hospitality-first approach. Backed by seasoned operators with decades
of experience, the firm brings agile strategies and real-time data to support
hoteliers navigating today’s challenging RevPAR environment.
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New
York, NY – September 2025 / NewsmakerAlert: A new agency built
by operators who’ve lived the pressure of filling every seat, room, or
classroom is entering the market at a critical time. Veridian,
a spin-off from award-winning agency Acronym,
officially launches its mission to help brands protect margins, strengthen
direct bookings, and maximize expiring assets, whether hotel rooms, cruise
cabins, senior living units, or educational program seats, by aligning
marketing to revenue in real time across North America, LATAM, EMEA and
APAC.
The launch comes on the heels
of new data released at the Hotel Data Conference this August, where CoStar
revised its 2025 RevPAR forecast from 1.8% growth at the start of the year
to a projected 0.1% decline. With profitability under pressure, Veridian
is stepping in with the tools, strategy, and hospitality-first mindset
to navigate the next 6–9 months. The seasoned team never shies away from
a challenge.
“Tough markets separate guesswork
from expertise,” said Norma
Berry, President of Veridian. “Every purchase counts, every stay matters.
Our focus is helping hoteliers optimize the full guest journey from breakfast
to the spa, so margin is never left on the table.”
Proprietary Insight Tools for Smarter
Decisions
Veridian introduces three
proprietary platforms designed to give teams data, insights, agility and
control:
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NOVA: A real-time reporting
platform that centralizes data across channels and surfaces actionable
insights.
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TRevPAR Planner: A budgeting
engine that forecasts total revenue per available room and guides precise
allocation of marketing spend.
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Lumina: An AI-driven
attribution engine that identifies which media channels deliver true incremental
lift and shifts budget accordingly.
These systems help hotels monitor
pacing, identify gaps, and pivot quickly if bookings dip, room type lags,
or outlet performance stalls.
Berry shared, “They aren’t
“just another tool” you have to learn. The Veridian team manages it for
you, acting as your revenue concierge, while giving you a wealth of insights
you can use. It was built from real-world experience, with the same perspective
if we were sitting in your seat. That’s why it works: it’s powered by expertise,
guided by people who educate and support you, and always designed to make
your success our success.”
The Ultimate Cheat Sheet for Hoteliers
Alongside its launch, Veridian
is rolling out the Fast Five industry newsletter. Billed as the “ultimate
hospitality cheat sheet,” each edition distills key revenue strategies,
market shifts, and actionable tips into a concise resource for hotel executives.
The newsletter will highlight the levers that drive margin across every
corner of a property from guest rooms to rooftop bars.
Hospitality-First Approach
Unlike agencies that measure
success only in impressions or clicks, Veridian connects marketing directly
to hotel performance:
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Aligning media spend with booking
curves to anticipate demand.
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Reducing reliance on OTAs while
preserving occupancy.
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Moving underperforming inventory
without resorting to broad discounts.
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Turning each hotel’s unique
story into campaigns that boost total revenue per guest.
The leadership team behind Veridian
has spent decades inside hotels, across revenue management, operations,
and marketing and brings that real-world experience to every client.
“Hospitality brands have
an advantage right now: they can move faster and adapt more freely than
larger chains,” said Tim
Devlin, Executive Vice President. “But agility requires clarity. Veridian
delivers the strategy, support, and systems that make agile marketing second
nature. Our team acts as your digital concierge, so you don’t have to be
buried in the back-of-house.”
About Veridian
Veridian
is a hospitality marketing consultancy that helps hotel groups and hospitality
brands align strategy with revenue. By combining proprietary tools, deep
expertise, and a hospitality-first mindset, Veridian delivers clarity and
agility in a flat market. Founded by former hotel executives and agency
leaders, Veridian works as a marketing concierge, balancing short-term
performance with long-term brand equity.
For more information, visit
www.WeAreVeridian.com/our-story,
subscribe to the Veridian newsletter for monthly must-read digest and schedule
a 1:1 meeting to see how the team and their tools can work for you.
Media Contact:
Jessica
Parker
Trip Whisperer Agency
for Veridian
484-410-7122
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