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Toyota Stadium To Undergo Improvements, Enhancing Guest Experience
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Frisco, TX – October 2024 / NewsmakerAlert: The Frisco City Council approved a $182 million public-private partnership with FC Dallas to renovate Toyota Stadium in Frisco, Texas. The renovation, which will begin in 2025, will enhance the guest experience by integrating innovative designs, cutting-edge audio/visual technology and a variety of fan-first amenities at Major League Soccer’s third-oldest soccer-specific venue which has also been home to Frisco ISD athletic events since 2005.

The stadium improvements are possible through a public-private partnership involving the City of Frisco and the Hunt family, as well as the Frisco Independent School District (FISD), and the Frisco Community Development Corporation (FCDC).

Toyota Stadium To Undergo Improvements, Enhancing Guest Experience
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“When Toyota Stadium opened in 2005, it was a state-of-the-art facility that was ahead of its time, and the stadium’s success has helped pave the way for dozens of other soccer-specific stadiums across the country,” FC Dallas Chairman and CEO Clark Hunt said. “Today, we are delighted to announce these renovations which will modernize the stadium and elevate the fan experience, once again establishing Toyota Stadium as one of the premier facilities in Major League Soccer.”

The upgrades will include a robust roof structure to provide shade for the majority of fans in the seating bowl, as well as expanded seating capacity, improved ingress and egress along with new concession stands and restroom locations.
 
“The Frisco City Council vote is an important step in providing this community with a modern, world-class sports venue,” FC Dallas President Dan Hunt said. “I am grateful for the leadership of Frisco Mayor Jeff Cheney, the Frisco Independent School District, Frisco City Council, Frisco Community Development Corporation, Frisco Economic Development Corporation and Frisco city leaders for their vision and partnership as we worked through the process to reach this agreement. The new Toyota Stadium will set the standard for modern hospitality and will continue to be a cornerstone of the Frisco community. All of us at FC Dallas are excited for our fans, partners and players to experience this state-of-the-art facility.”

Renovation highlights include three new clubs, renovated north, east and west entrances and an architecturally distinctive roof structure that will help provide shade for guests throughout the venue. The construction will be carried out in phases, with work on the east side of the stadium slated to begin after the FCS Championship game on Monday, January 6, 2025. The west side of the stadium will remain operational during the 2025 MLS season, and FC Dallas plans to continue hosting MLS matches at Toyota Stadium throughout the renovation process.
 
“We are grateful to Clark and Dan Hunt for being part of an already successful public-private partnership that will span the next 30 years,” said Mayor Jeff Cheney. “This stadium was built more than 20 years ago on an empty field which, at the time, seemed to be in the middle of nowhere. Today, Toyota Stadium is synonymous with championships, marquee events and youth development leagues not to mention being home to Major League Soccer’s FC Dallas. We embrace Toyota Stadium as an important part of our history, culture and economic success.”

The City of Frisco will continue to benefit from Toyota Stadium improvements in the form of increased sales tax and tourism revenues; high quality athletic facilities; job creation; and reinvestment of a prime, public asset. Renovations will also elevate the brand, ‘Sports City USA’, on a national and international stage.

The FCDC will issue sales tax revenue bonds to fund $182 million and contribute $40 million for its share. The City of Frisco and FISD are using a tax increment reinvestment zone (TIRZ) to fund its shares supporting stadium improvements. The Hunt family is responsible for up to $65 million, as well as any cost overruns exceeding the $182 million. The development agreement also extends the stadium lease more than 30 years.

Additional details available here: Public-private partnership with Frisco and FC Dallas will renovate Toyota Stadium

About Visit Frisco
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to www.VisitFrisco.com.

About Toyota Stadium and Soccer Center
Opened in 2005, Toyota Stadium is the home of MLS’ FC Dallas and was the third soccer-specific stadium built in the United States. It also hosts international soccer matches, high school and college football games, as well as concerts and other events. The 145-acre Toyota Soccer Center includes 17 regulation-sized, tournament-grade soccer fields and serves as the training facility for MLS NEXT Pro side North Texas SC and FC Dallas’ globally renowned Academy system. It is also home to the NCAA’s FCS championship game, the Scooter’s Coffee Frisco Bowl and the National Soccer Hall of Fame which opened in 2018.

Media Contact:
Kelly Walker
Communications Manager
Visit Frisco
972-292-5264
LinkedIn

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Publishing Dates: 10/01/24 – 12/01/24
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