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Frisco,
TX – October 2024 / NewsmakerAlert:
The
Frisco City Council approved a $182 million public-private partnership
with FC Dallas to renovate Toyota
Stadium in Frisco, Texas. The renovation, which will begin in 2025,
will enhance the guest experience by integrating innovative designs, cutting-edge
audio/visual technology and a variety of fan-first amenities at Major League
Soccer’s third-oldest soccer-specific venue which has also been home to
Frisco ISD athletic events since 2005.
The
stadium improvements are possible through a public-private partnership
involving the City of Frisco and the Hunt family, as well as the Frisco
Independent School District (FISD), and the Frisco Community Development
Corporation (FCDC).
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“When
Toyota Stadium opened in 2005, it was a state-of-the-art facility that
was ahead of its time, and the stadium’s success has helped pave the way
for dozens of other soccer-specific stadiums across the country,” FC Dallas
Chairman and CEO Clark Hunt said. “Today, we are delighted to announce
these renovations which will modernize the stadium and elevate the fan
experience, once again establishing Toyota Stadium as one of the premier
facilities in Major League Soccer.”
The
upgrades will include a robust roof structure to provide shade for the
majority of fans in the seating bowl, as well as expanded seating capacity,
improved ingress and egress along with new concession stands and restroom
locations.
“The
Frisco City Council vote is an important step in providing this community
with a modern, world-class sports venue,” FC Dallas President Dan Hunt
said. “I am grateful for the leadership of Frisco Mayor Jeff Cheney, the
Frisco Independent School District, Frisco City Council, Frisco Community
Development Corporation, Frisco Economic Development Corporation and Frisco
city leaders for their vision and partnership as we worked through the
process to reach this agreement. The new Toyota Stadium will set the standard
for modern hospitality and will continue to be a cornerstone of the Frisco
community. All of us at FC Dallas are excited for our fans, partners and
players to experience this state-of-the-art facility.”
Renovation
highlights include three new clubs, renovated north, east and west entrances
and an architecturally distinctive roof structure that will help provide
shade for guests throughout the venue. The construction will be carried
out in phases, with work on the east side of the stadium slated to begin
after the FCS Championship game on Monday, January 6, 2025. The west side
of the stadium will remain operational during the 2025 MLS season, and
FC Dallas plans to continue hosting MLS matches at Toyota Stadium throughout
the renovation process.
“We
are grateful to Clark and Dan Hunt for being part of an already successful
public-private partnership that will span the next 30 years,” said Mayor
Jeff Cheney. “This stadium was built more than 20 years ago on an empty
field which, at the time, seemed to be in the middle of nowhere. Today,
Toyota Stadium is synonymous with championships, marquee events and youth
development leagues not to mention being home to Major League Soccer’s
FC Dallas. We embrace Toyota Stadium as an important part of our history,
culture and economic success.”
The
City of Frisco will continue to benefit from Toyota Stadium improvements
in the form of increased sales tax and tourism revenues; high quality athletic
facilities; job creation; and reinvestment of a prime, public asset. Renovations
will also elevate the brand, ‘Sports City USA’, on a national and international
stage.
The
FCDC will issue sales tax revenue bonds to fund $182 million and contribute
$40 million for its share. The City of Frisco and FISD are using a tax
increment reinvestment zone (TIRZ) to fund its shares supporting stadium
improvements. The Hunt family is responsible for up to $65 million, as
well as any cost overruns exceeding the $182 million. The development agreement
also extends the stadium lease more than 30 years.
Additional
details available here: Public-private
partnership with Frisco and FC Dallas will renovate Toyota Stadium
About
Visit Frisco
Founded
in 2003, Visit Frisco has grown
in tandem with the extensive growth of leisure travel, sports, and meeting
facilities within the city. It’s the organization’s mission to generate
a positive awareness of Frisco as a premiere destination for meetings,
sporting events, conventions, trade shows, leisure travel, and to positively
impact the economic base of the City of Frisco. Official accreditation
recognizing excellence and achievement was awarded in 2009 by the industry
organization Destination’s International. For more information, head to
www.VisitFrisco.com.
About
Toyota Stadium and Soccer Center
Opened
in 2005, Toyota Stadium is
the home of MLS’ FC Dallas and
was the third soccer-specific stadium built in the United States. It also
hosts international soccer matches, high school and college football games,
as well as concerts and other events. The 145-acre Toyota Soccer Center
includes 17 regulation-sized, tournament-grade soccer fields and serves
as the training facility for MLS NEXT Pro side North Texas SC and FC Dallas’
globally renowned Academy system. It is also home to the NCAA’s FCS championship
game, the Scooter’s Coffee Frisco Bowl and the National Soccer Hall of
Fame which opened in 2018.
Media
Contact:
Kelly
Walker
Communications
Manager
Visit
Frisco
972-292-5264
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