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MoonPie
Meets MoonShine
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Lebanon,
Ky.’s, Limestone Branch Distillery bottles MoonPie
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Lebanon,
KY – January 2014 / Newsmaker Alert / One of America’s most beloved
snack foods has joined flavor forces with one of the country’s oldest whiskey
making families. Limestone Branch Distillery’s Steve and Paul Beam, based
in Lebanon, Ky., are seventh generation whiskey makers. MoonPies, those
graham cracker cookie confections with the marshmallow filling, are made
in Chattanoonga, Tenn., by the Campbell family, fifth generation bakers.
The delicious result is MoonPie MoonShine – “two great Southern traditions
in every jar.”
Back
in the early 1900s, MoonPie got its start as the “workingman’s lunch” in
the coal mines of Kentucky. Steve and Paul’s family made some of the finest
sour mash whiskey in America based on recipes that date back to the 1700s.
The authentic small-batch liquor behind the MoonPie MoonShine label is
history with a lip smacking kick.
“We’re
two families with a strong tradition and distinctively different products
combined to make something truly Southern,” said distiller Steve Beam.
The
first three MoonPie MoonShine flavors are chocolate, vanilla and banana
pie, to be bottled in mid-January. The 750-ml. jars, with a suggested retail
of $21.99, should be on store shelves in Kentucky, Southern Indiana, Louisiana
and Alabama in late January – just in time for Mardi Gras.
Limestone
Branch will follow up these MoonPie MoonShine flavors with strawberry,
orange and lemon for the summer. The distillery will also open a MoonPie
Depot Gift Shop this spring. Limestone Branch, a distillery on the Kentucky
Bourbon® Trail Craft Tour, is already gaining a reputation for its
quality SugarShine in flavors including blackberry, apple cinnamon and
pumpkin pie. The distillery also makes Climax moonshine for Discovery Channel
“Moonshiners” star Tim Smith. In fact, Limestone Branch was the site for
much of the filming of the “Moonshiners’” current episodes, which airs
Tuesday nights at 9 p.m. EST.
Tours
of the distillery are offered 10 a.m.-5 p.m. Monday through Saturday and
1-5 p.m. Sunday and begin at the top of every hour. Evening and private
tours are available upon request. The distillery plans to add Twilight
Tours and Bourbon Barrel BBQs. By early February, Limestone Branch will
have MoonPie MoonShine available for tastings and for purchase. Visit www.LimestoneBranch.com
for more details.
Media
Contacts:
Steve
Beam, Distiller, sbeam1@aol.com
Limestone
Branch Distillery, www.LimestoneBranch.com,
270-699-9004
Carla
Wagner, Director@VisitLebanonky.com,
270-692-0021
Lebanon
Tourist & Convention Commission, www.VisitLebanonKy.com
Image:
The
newly minted label for MoonPie MoonShine being made at Limestone Branch
Distillery in Lebanon, Ky.
Credit:
Limestone
Branch Distillery
Hi-
and Low-Res photos available.
About
Limestone Branch Distiller
Limestone
Branch is a family-owned and operated craft distillery whose heritage reaches
far back into the lore of Kentucky bourbon. Beam brothers Steve and Paul
honor the legacy by using only the finest ingredients and traditional distilling
techniques, which includes the use of a 150-gallon hand-hammered copper
pot still to produce small, one-barrel batches of fine spirits. Located
in Lebanon, Ky., Limestone Branch is a destination on the Kentucky Bourbon
Trail® Craft Tour, offering tours and tastings. It is home to the Gold
Medal-winning T.J. Pottinger Moon*Shine and Minor’s Revenge, as well as
newest creation MoonPie MoonShine. Facebook.com/LimestoneBranch
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About
Lebanon, KY
Geographically
located in the center of the state, Lebanon
is the “Heart of the Bourbon Belt,” the epicenter of barrel and bourbon
making. Attractions include Maker’s Mark Distillery, Limestone Branch Distillery,
the Kentucky Cooperage and WhiteMoon Winery. Incorporated as a city in
1815, Lebanon played a crucial role during the Civil War and is today on
the Civil War Discovery Trail. It is also part of Kentucky’s historic Holy
Land, with sites including the Sisters of Loretto Motherhouse. Outdoor
recreation options include the newly expanded Gorley Naturalist Trail at
Fagan Branch Reservoir, Marion County Quilt Trail and several farm tours;
indoors there is the Marion County Heritage Center, a stop of the new Turtle
Trek and featuring the Turtleman exhibit, and Stillhouse Art Museum. Shop
for antiques, collectibles and handmade crafts in Lebanon and dine at your
choice of 40 restaurants. Accommodations include the gracious circa 1833
Myrtledene Bed and Breakfast, plus hotels including the Hampton Inn, cabins
and an RV Park. Facebook.com/VisitLebanon
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