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Vizergy’s
Hotel Web Management Platform Centralizes Data,
Makes
Marketing Easier, Helps Properties Thrive
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Hoteliers
Demanded the Digital Solution and Vizergy® Delivered
a Game Changer
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Jacksonville,
FL – June 2014 / Newsmaker Alert / Although the Vizergy®
Hotel Web Management Platform was released several months ago, it has already
evolved significantly. There is now nothing on the market that matches
the completeness and depth that it delivers. With one login and an intuitive,
customizable interface, hotel marketers can manage their entire direct
online presence. Watch this
video to learn more about the platform, and sign
up for a detailed demo to see how it can serve the unique needs of
your property or management company.
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“We’ve utilized Vizergy’s
Hotel Web Management Platform since its inception,” said Bill Green,
Director of Ecommerce Marketing for Pillar
Hotels and Resorts. “As a management company with a diverse portfolio
of over 200 hotels, it’s imperative that we have a flexible, portable and
scalable solution to oversee our online marketing efforts. Having all of
our efforts housed in one area has proved invaluable. It saves us time
both at the Pillar corporate level and at the property level and has allowed
us to recognize opportunities to improve our return.”
Receive
a full demo of Vizergy’s Hotel Web Management Platform
Here are some of the recently
enhanced platform components that help properties measure, control, manage
and grow their online marketing:
-
 Performance
Reporting Powered by Adobe Analytics –
the most advanced analytics program provides dashboards with performance
stats, trends, ROI numbers, cross-channel marketing attribution and more
for all direct channels (SEO, PPC, display advertising, meta search, email,
social media), so that Vizergy’s team can help you can make intelligent
marketing decisions.
-
Third Party Data Integration
– historical CRS data by distribution channel (OTA, GDS, call center,
property direct), STAR report data and more can be uploaded into the platform,
enabling you to see the complete picture and benchmark against previous
years and/or your comp set.
-
Interactive Marketing Planner
– a custom calendar enables you to plan content and creative updates,
manage your digital ad spend per channel in relation to your occupancy
forecast and schedule actions, so that Vizergy’s Client Marketing Services
team and your staff are on the same page.
-
Personalization
and Behavioral Marketing –
this dynamic, data driven solution uses the most sophisticated website
and email personalization technology. It leverages guest and travel shopper
knowledge and behavior to take personalization beyond segments, serve custom,
one-to-one website content across all screens and send engaging, personalized
emails. The right content + right place + right time x higher conversion
= more revenue.
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Proprietary
Content Management System (CMS) –
the CMS, which includes custom website widgets designed specifically for
hotels and resorts, makes it quick and easy for properties to change their
website content across PCs, laptops, tablets and smartphones.
-
Social
Media and Reputation Monitoring –
real-time notifications tell you who, what, where, when and why regarding
social media, so that you can promptly respond to travel shoppers and guests.
The Hotel Web Management Platform
works seamlessly for independents, brands and hotel management companies.
Individual property reporting and multi-property rollup reporting are available,
and clients can benchmark against similar types of properties, properties
in the same geographic area and similar hotels within their portfolios.
“Having one comprehensive
digital dashboard to manage our online marketing presence for multiple
properties and across multiple channels is very powerful. The portfolio
level analytics, reporting, and benchmarking empower our teams with actionable
data to ensure our properties are maximizing their online revenue,” said
Wendy Norris, Corporate Director of Revenue and e-commerce for the Valencia
Group. “We chose Vizergy’s multi-property platform for our entire portfolio
of properties, as it meets all of our Internet marketing needs, and delivers
the ability to make smarter strategic decisions.”
About Vizergy®
Vizergy is an award-winning
digital travel marketing company that empowers hoteliers to know more,
do more and achieve more–with the ultimate goal of delivering maximum online
revenue. The company uses data-driven decisions to provide strategic guidance
in the evolving world of online marketing. Online marketing services include
search engine optimization, pay-per-click and display advertising, local
marketing, website and mobile website design and development, reservation
software and advanced analytics. Since 1998, Vizergy has propelled thousands
of branded and independent hotels, resorts and hotel management companies
to success.
For more information on Vizergy
and its services, please visit Vizergy.com,
call William Bellis at 904-389-1130 Ext. 171 or email william.b@vizergy.com.
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