Wawa,
PA – June 2023 / Newsmaker Alert: Wawa
Inc. announces that Hoagiefest is back and celebrating its 15th anniversary!
In 2008, Wawa launched Hoagiefest as a celebration of peace, savings, and
Shortis, bringing together hoagie lovers across Wawa’s footprint to celebrate
their love of the almighty Wawa hoagie. Since then, Hoagiefest has become
a beloved summer tradition, featuring special price promotions on Wawa’s
most beloved hoagie varieties as well as savings, songs, and celebrations
with a 1960’s-inspired theme! This year, Hoagiefest will be dedicated to
Celebrating 15 years of Hoagie Love with a nod to Hoagiefest history
and special pricing--$5 for any Shorti® and $6 for any Classic®
of all hot and cold hoagie varieties.
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About
Wawa’s 2023 Hoagiefest Campaign: Celebrating 15 Years of Hoagie Love
This
year’s Hoagiefest campaign runs now through July 16th in all Wawa
stores, and special pricing is available on the Wawa App for delivery or
pick up. With a focus on nostalgia and pure hoagie devotion, highlights
of this year’s Hoagiefest campaign include:
-
Hoagifest
Throwback Moments: Get ready to relive the magic of past campaigns
with the best of the “Fest” elements in every Wawa store.
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Hoagiefest
Decorations: The Hoagiefest vibe will be present in Wawa stores with
all-new decorations, and digital signage, and selfie stations to help set
the unique Hoagiefest mood and generate excitement throughout the summer.
In honor of Hoagiefest’s15th anniversary, retro elements like the famed
Hoagie Man, Hoagiefest plane, and micro-bus will be featured on in-store
decorations.
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Social
Media: Wawa’s social media channels will feature giveaways of special
merchandise, including Hoagiefest t-shirts, themed towels, water bottles,
and tote bags. Look for retro design elements to relive the magic of Hoagiefests
past across all campaign elements. Follow @Wawa social media channels for
a chance to win t-shirts and other gear with vintage campaign designs.
“Summer
has always been hoagie time at Wawa, and nothing quite captures the spirit
of the season like Hoagiefest, “ said Jim
Morey, Chief Brand Officer. “For 15 years, Wawa Hoagiefest has helped
us celebrate one of the most beloved food items at Wawa with great savings
and fun, vibrant campaign elements that spread good ‘hoagie vibes’ this
summer. We can’t wait to relive the best of past campaigns with our customers,
while continuing to provide the fantastic savings Hoagiefest has come to
be known for.”
About
Wawa Hoagies & Hoagiefest
Wawa
offers hoagies for every appetite – built fresh-to-order and fully customizable
at Wawa’s famous touch screens. Wawa hoagies are available in Junior®,
Shorti®, and Classic sizes, all of which are featured in this year’s
Hoagiefest. Wawa Hoagiefest was first introduced in the summer of 2008,
and it has since grown to become an annual celebration.
About
Wawa, Inc.
Wawa,
Inc., a privately held company, began in 1803 as an iron foundry in
New Jersey. Toward the end of the 19th Century, owner George Wood took
an interest in dairy farming and the family began a small processing plant
in Wawa, PA in 1902. The milk business was a huge success, due to its quality,
cleanliness and “certified” process. As home delivery of milk declined
in the early 1960s, Grahame Wood, George’s grandson, opened the first Wawa
Food Market in 1964 as an outlet for dairy products. Today, Wawa is your
all day, every day stop for freshly prepared foods, beverages, coffee,
fuel services and surcharge-free ATMs. Wawa stores are located in Pennsylvania,
New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.
The stores offer a large fresh foodservice selection, including Wawa brands
such as custom prepared hoagies, freshly-brewed coffee, hot breakfast sandwiches,
specialty beverages and an assortment of soups, sides and snacks. Forbes.com
Ranks Wawa as #24 of America’s Largest Private Companies in 2022 and #12
on Forbes 100 Halo List in 2022. For more information, visit us on www.Wawa.com
or follow us on Facebook, Twitter, Instagram, TikTok, and Snapchat at @wawa.
Media
Contact:
Lori
Bruce
Public
Relations Manager
Wawa,
Inc.
610-405-7782 |
