Wawa,
PA – June 2025 / NewsmakerAlert: Wawa
Inc. announces that Hoagiefest®
is back – with a twist! This year, your local store is mixing it up by
celebrating a Summer of Sandwiches with $6 and under Hoagies, Clubs, Wraps,
Quesadillas, and Chicken Sandwiches. In 2008, Wawa launched Hoagiefest,
bringing together hoagie lovers across Wawa’s footprint with savings and
to celebrate their love of the hoagie. Since then, Hoagiefest has become
a beloved summer tradition, featuring special price promotions on Wawa’s
most beloved hoagie varieties. This year is the first time additional Wawa
sandwich varieties are included in the Hoagiefest tradition. Download
this year’s Hoagiefest commercial that’s sure to brighten everyone’s
day!
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The
2025 Hoagiefest campaign runs from now through July 27th in all
1,100+ Wawa stores. With a focus on nostalgia, summer fun and savings across
Wawa’s sandwich line, highlights of this year’s Hoagiefest campaign include:
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A Summer
of Sandwiches: This year, Hoagiefest
includes $6 and under Breakfast and Lunch Classics and Shortis, Breakfast
and Lunch Quesadillas, Clubs, Wraps, and Roasted and Crispy Chicken Sandwiches!
-
Hoagiefest
Decorations: The Hoagiefest vibe will be present in Wawa stores with
all-new decorations, digital signage, and selfie stations to help set the
unique Hoagiefest mood and generate excitement throughout the summer. Retro
elements like the famed Hoagie Man, Hoagiefest plane, and micro-bus will
be featured on in-store decorations perfect for selfies and added fun.
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Social
Media: Wawa’s social media channels will feature giveaways of special
merchandise, including tie-dyed Hoagiefest t-shirts, beach blankets, cups,
and keychains. Follow @Wawa social media channels for a chance to win t-shirts
and other gear.
“Wawa
Hoagies are a favorite by many, and we’re excited to continue the tradition
of being a part of your summertime outings, vacations, and events, “said
Mary-Rose
Hannum, Chief Product Marketing Officer. “While Hoagies are the hero,
we are thrilled to celebrate a Summer of Sandwiches to provide our customers
with even more options than ever!”
About
Wawa, Inc.
Wawa,
Inc., a privately held company, began in 1803 as an iron foundry in
New Jersey. Toward the end of the 19th Century, owner George Wood took
an interest in dairy farming and the family began a small processing plant
in Wawa, PA in 1902. The milk business was a huge success, due to its quality,
cleanliness and “certified” process. As home delivery of milk declined
in the early 1960s, Grahame Wood, George’s grandson, opened the first Wawa
Food Market in 1964 in Pennsylvania as an outlet for dairy products. Today,
Wawa (LinkedIn)
is your all day, every day stop for freshly prepared foods, beverages,
coffee, fuel services and surcharge-free ATMs. Wawa stores are located
in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North
Carolina, Alabama, Georgia, Ohio, Indiana and Washington, D.C. with over
1,100 locations to date. The stores offer a large fresh foodservice selection,
including Wawa brands such as custom prepared hoagies, freshly brewed coffee,
hot breakfast sandwiches, hand-crafted specialty beverages, a dinner menu
including burgers and pizza, an assortment of soups, sides and snacks.
Forbes.com Ranks Wawa as #22 of America’s Largest Private Companies.
Media
Contact:
Lori
Bruce
Public
Relations Manager
Wawa,
Inc.
610-405-7782 |
