Wawa,
PA – August 2024 / NewsmakerAlert: Wawa
is proud to release its newest commercial featuring favorite duo Kylie
and Jason Kelce giving a humorous and heartwarming glimpse of their busy
homelife and how their favorite local convenience retailer is helping them,
and everyone else, “wing it.” Following NFL retirement, the Kelces are
settling into their new lives with Kylie branching out professionally to
help direct Wawa’s new commercial while Jason is assuming the role as full-time
dad by mastering simple tasks like packing lunches thanks to the help of
Wawa!
With
Kylie adding personal insights from motherhood and knowledge of Wawa’s
products from being a consumer herself, she was able to help shape the
commercial to resonate with families in Delco and beyond.
“Our purpose is to Fulfill Lives, and when Kylie expressed interest in exploring potential career interests by helping us direct our commercial, we were happy to have her as a wing mate in the creative process!” said Todd Miller, Sr. Director of Brand Strategy for Wawa. “We hope this piece brightens the days of our customers and lets everyone know that they can count on their Wawa to help them “wing it,” during life’s busiest times!” “Directing these Wawa commercials with Jason is similar to the way I manage every day with our family,” laughed Kylie, “I try to go in with a plan, but distractions happen, so we just take everything in stride and do our best.” About
Wawa, Inc.
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