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Knoxville,
TN – September 2025 / NewsmakerAlert: Weigel’s
is turning up the heat with the launch of its latest culinary creation:
Knoxville Hot Dippin’ Chicken. Hand-battered, double-dipped, and fried
to crispy perfection, this bold new flavor delivers the fiery spice, crunch,
and flavor that guests have been craving—Weigel’s style.
This isn’t your average spicy
chicken. Knoxville Hot is made fresh in-store, featuring premium, never-frozen
chicken tenders coated in a perfectly seasoned blend of smoky heat and
tangy kick. The result? A crave-worthy bite that packs a punch while staying
true to Weigel’s reputation for fresh, high-quality food on the go.
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Redefining Flavor, The
Weigel’s Way
For years, hot chicken has
been a culinary staple in Tennessee—but Weigel’s
set out to create something even better. With “Hey Nashville, We Fixed
It” as the campaign tagline, this release highlights the bold confidence
behind Knoxville Hot while giving guests a uniquely local flavor experience
rooted in Weigel’s fresh-food innovation. “Knoxville Hot Dippin’ Chicken
isn’t just another menu item for us — it’s a statement. We listened to
our fans, we tested, we tweaked, and we brought the heat in a way only
Weigel’s can. It’s bold, it’s got personality, and like everything we do,
it’s made to connect with our community. First, you’ll taste the sweet
crunch, then the fire hits — that surprise is what makes it fun. We’re
not following trends here, we’re setting them.” – Nick
Triantafellou, Director of Marketing & Merchandising at Weigel’s.
Part of the Dippin’ Chicken
Experience
Knoxville Hot joins Weigel’s
growing lineup of Dippin’ Chicken favorites, known for quality, convenience,
and flavor variety. Perfectly paired with Weigel’s signature dipping sauces
and available as tenders, wraps, or combo meals, it’s designed to satisfy
guests looking for quick, on-the-go dining without compromising taste.
Get It While It’s Hot
Turning a bold idea into
reality is always rewarding, and Knoxville Hot Dippin’ Chicken is the proof.
The East Tennessee improvement on the Nashville classic delivers a hint
of sweet, balanced but brazen heat, and crave-worthy crispiness. I’m very
proud of what our hardworking team at Weigel’s has built together and excited
to share it with our customers.” Says Weigel’s Director of Innovation,
Chef Ryan Blevins.
Knoxville Hot Dippin’ Chicken launched September 1, 2025, at select Weigel’s
locations. Guests are encouraged to sign up for the MyWeigel’s
Rewards app to access exclusive launch-week offers, rewards points,
and sweepstakes tied to this fiery new favorite.
To learn more, visit www.Weigels.com
or follow @weigelsstores on Instagram,
X, and Facebook.
About Weigel’s
Established in 1931, Weigel’s
is a family-owned and operated East Tennessee business. Weigel’s is a trusted
name in the convenience store industry, known for its commitment to providing
top-quality products and exceptional customer service. Weigel’s operates
85 convenience stores, a dairy, and a bakery. The bright, spacious stores
represent state-of-the-art convenience retailing, premium customer service,
and locally sourced products. Weigel’s is dedicated to enhancing the convenience
store experience for its valued customers.
Company Contact:
Nick
Triantafellou
Director of Marketing &
Merchandising
Weigel’s
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