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Charlotte,
NC – January 2024 / NewsmakerAlert: Whistle
Express, a leading brand in the car care industry, announces several
strategic leadership appointments aimed at propelling the brand’s growth
in 2024.
New
hires include:
-
Chief
Financial Officer Mehdi Houissa, a talented finance executive who has
spent much of his career in consumer businesses such as Victoria's Secret,
Walmart, and Lowe’s, building a strong reputation for managing large budgets
and driving operational efficiencies across multi-site companies.
-
Chief
Technology Officer Naveen Singhal, who brings more than 20 years of
leadership and management experience in digital, product management, technology,
and data transformation. Singhal brings with him insights from various
sectors including retail, financial services, and software, having previously
led digital technology for Capital One and Total Wine & More.
-
Chief
Transformation Officer and Head of Integration Michael Osovski, a globally
experienced finance and portfolio operations executive specializing in
mergers and acquisitions integration and technology transformation and
innovation. Recognized for his exceptional leadership with a focus on driving
organizational improvement through strategic global initiatives, Osovski
previously held several executive titles at Driven Brands.
-
Chief
Operating Officer Brannan Lahoda, whose proven track record of building
world-class teams to rapidly scale brands includes growing Take 5 Oil Change’s
store count tenfold in four years and doubling International Car Wash Group’s
store count in 18 months.
“Whistle
Express has been steadily building momentum for years, and adding these
talented professionals to our C-suite will help us put our foot on the
gas,” said Whistle Express CEO Jose
Costa. “We are confident 2024 will be a pivotal year for our company,
and I am energized and excited to bring these exceptional individuals onto
our team.”
These
additions come at a crucial moment for the company as Whistle Express,
previously known as Magnolia Wash Holdings, recently unified more than
100 car wash locations from a variety of local and regional chains and
independent operators into one cohesive brand, offering customers a consistent,
elevated wash experience. Whistle Express is currently the 10th largest
car wash brand in the country and has implemented an aggressive growth
plan that will add up to 50 additional locations in 2024. These new leadership
executives form a team with diverse backgrounds and extensive experience,
all with the common goal of driving Whistle’s category leadership as customers’
first choice for convenient car care.
About
Whistle Express
With
more than 100 locations and counting, Whistle
Express leverages technology and innovation to deliver a premium experience
that saves customers time, money—and their car’s paint job. Customers can
take advantage of the brand’s Unlimited Wash Club Membership Program, plus
free supplies and amenities including microfiber towels, vacuums, and mat
cleaning stations, to save money while getting their cars squeaky clean.
Last year, the Charlotte-based company received a majority investment from
funds managed by Oaktree Capital
Management, L.P. to fuel its accelerated growth plan. For more information,
visit www.WhistleExpressCarWash.com.
Media
Contact:
Katie
Combs
Luquire
~ Charlotte, NC
704-807-2280
LinkedIn |
