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| Celebrated annually in May, National Travel and Tourism Week (NTTW) was created by Congress in 1983 to elevate the message that travel is vital to moving America’s economy forward. 2025 marks the 42nd anniversary of NTTW with a week of activities that spotlight the essential role that travel plays in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses, and elevating the quality of life for Americans. To
kick off National Travel and Tourism Week locally, the Wilmington
and Beaches Convention and Visitors Bureau [CVB] will host its annual
Travel
Rally Breakfast and Celebration on Wednesday, May 7 at the Wilmington
Convention Center. During this year’s program, the CVB will unveil
New Hanover County’s first-ever Tourism Destination Master Plan. Completed
earlier this year, the plan outlines future opportunities to align tourism
development with the growth of the community, casting a comprehensive vision
for our future. Individual beach community plans have also been developed
to more acutely identify opportunities and needs within each town. In keeping
with tradition, the travel rally will conclude on a celebratory note by
announcing recipients of this year’s Tourism Star and Jane Peterson Tourism
Legacy awards.
 “Along with our travel partners, the CVB looks forward to kicking off National Travel and Tourism Week with a salute to the more than 6,790 tourism and hospitality industry employees who work in New Hanover County. Each employee plays an important role in creating a welcoming and desirable destination for our visitors,” states Kim Hufham, president/CEO of the New Hanover County Tourism Development Authority. “This year’s Travel Rally program will also focus on the state of tourism in our county and provide an overview of findings from the Tourism Destination Master Plan research, along with insights into what the future holds for our Destination on the RISE.” Please visit USTravel.org/NTTW to learn more about National Travel and Tourism Week. New Hanover County Tourism Facts Worth Celebrating!
The New Hanover County Tourism Development Authority (TDA), d/b/a Wilmington and Beaches Convention & Visitors Bureau, markets and develops the county and its communities’ leisure and group travel experiences for economic growth and quality of place. For visitor information about Wilmington and its island beaches and to request or download a free Official Visitors Guide, visit www.WilmingtonAndBeaches.com. Connect with us on: Facebook | Instagram | X/Twitter | YouTube Media
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Release: Wilmington
and Beaches CVB Announces Staff Changes (04/03/25)
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