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Allsup’s Express store, a 3,000-square-foot bodega-style store open Sunday
through Thursday from 6:00 A.M. to midnight, and 6:00 A.M to 2:00 A.M.
Friday through Saturday, is focused on serving the Texas Tech University
(TTU) community and students with an assortment of merchandise offerings
tailored to meet their needs including food, beverages, and everyday products.
Allsup’s fans on campus will also enjoy friendly, fun service including
the award-winning Allsup’s Rewards
program that will offer students a mobile order ahead and pickup program,
personalized digital engagement, and more.
 Now, whatever TTU students and the greater community crave, from energy drinks, bottled waters, and teas, to hot coffee, cold fountain sodas, and F’Real shakes, tasty snacks, delicious hot to go and fresh meals, and the world famous Allsup’s Burrito and taco sauce too, can be found at Allsup’s Express. Beer and wine will also be available for purchase. It’s all the things customers love about Allsup’s, right there across from campus. Yesway
has gone all out in the run up to the opening of Allsup’s Express, launching
an Allsup’s Burrito Ambassadors influencer marketing program showcased
on the brand’s Instagram at @allsupsstores;
deploying street teams in the area to amp up attention and excitement around
the launch, and offering novel grand opening activities, grassroots coupon
book giveaways, and more.
TTU students can text “Tech” to 82295 during the Grand Opening celebration to receive a FREE world famous Allsup’s burrito*. And, anyone who visits Allsup’s Express and purchases a burrito with an Allsup’s Rewards card will also be entered for a chance to win $1,000 toward the purchase of class books**. The Allsup’s Rewards program rewards Allsup’s most loyal customers. Simply use the Allsup’s Rewards card in stores and at the pump to earn points. For every 250 points earned, Rewards members will receive a Smile. Smiles can be redeemed for FREE stuff like freshly-brewed coffee, fountain drinks, Allsup’s swag (also available for purchase through Allsup’s e-commerce store at www.ShopYeswayAllsups.com), and more! Register here today to earn your first reward, a 10¢/gallon fuel reward. “With over a half dozen Yesway stores in the Lubbock market already selling the beloved Allsup’s burrito, we see the Allsup’s Express brand expansion as an exciting and fresh opportunity to meet the needs of the college students,” said Tom Trkla, CEO of Yesway. “Our customers are so important to us, and we could not think of a more enthusiastic and welcoming community in which to debut this exciting new concept store and satisfy some of Allsup’s biggest fans. We look forward to serving you.” *One
free burrito per mobile number.
To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations. About
Yesway
Media:
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The
official Allsup’s Express Grand Opening celebrations begin Wednesday, September
7th, with the fun and festivities continuing through Sunday, September
11th, and everyone is invited to attend.