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| Zaxby’s Celebrates 25 Years by Giving Back | “We came from humble beginnings and we’ve grown because of our fans,” said Zach McLeroy, CEO and co-founder of Zaxby’s. “With this growth comes a responsibility to give back to our licensees, associates, guests and the communities we serve. We’re honored to be able to give back, whether it’s in the college town of Statesboro where we began, or with national partnerships with Make-A-Wish and Zaxby’s Heart of Dallas Bowl.” The end-of-year celebration aligns with the company’s mission statement: consistently create encore experiences that enrich lives, one person at a time. Zaxby’s is spending the remainder of its 25th anniversary year celebrating various partnerships and promotions, including:
To support the Celebration Special Meal as well as Zaxby’s commitment to giving back, the new television spots differ from past brand ads, by featuring Big Z, Zaxby’s mascot, instead of celebrity spokespeople. The spots offer a lighthearted peek into the “Community Appreciation Committee” as they brainstorm ways for Big Z to get involved in his community. Soon, challenges arise when a chicken helps with a pet adoption drive, parks and river cleanup and first responders, so the committee decides that offering the Celebration Special Meal is the best way to start. “These commercials stay true to Zaxby’s sense of humor, while showing that we take our community involvement seriously now and over the past 25 years,” said Will Riley, senior director of Brand Management and Marketing. “The spots reflect that we’re always thinking of new ways to give back, even though they might not always pan out for poor Big Z.” “Zaxby’s
is here because of you, our guests,” said McLeroy. “We constantly listen
and make changes based on your feedback, whether it’s about products, restaurant
design, partnerships or customer service. We will keep listening and celebrating
for the next 25 years and beyond.”
 About Zaxby’s Enjoying great chicken in an atmosphere where you could be yourself? That’s what childhood friends Zach McLeroy and Tony Townley wanted to achieve when they founded Zaxby’s back in the 1990s. Many years and locations later, Zaxby’s is still delivering on that promise: to serve delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where we welcome customers as friends. As of October 2015, Zaxby’s has grown to more than 700 locations in 16 states and is headquartered in Athens, Georgia. For more information, please visit zaxbys.com, zaxbysfranchising.com or facebook.com/zaxbys, or follow on Twitter @Zaxbys. Contact:
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