| | aRes Travel Announces TripAdvisor Integration aRes Travel Announces TripAdvisor Integration “Integration with TripAdvisor will provide a great benefit to aRes Travel’s customers,” continued Suchodolski, “by helping them to make better, more well informed purchases through the site’s traveler reviews and opinions.” According to a PhoCusWright study commissioned by TripAdvisor***, 96% of respondents agree that TripAdvisor hotel reviews help them make better informed decisions, and 92% of respondents said that TripAdvisor hotel reviews help them pick the right hotel for their travel needs. “Studies show that user-generated content can help increase conversions,” said Suchodolski. According to PhoCusWright’s 2010 Social Media in Travel, shoppers who visit hotel review pages on travel sites are twice as likely to convert. A separate survey conducted by e-consultancy/Bazaarvoice with 360 e-commerce websites found that adding user reviews resulted in an increase in conversions for 56% of the sites, traffic increased for 77%, and the average shopping cart basket increased for 42%. About
aRes Travel Inc.
About
TripAdvisor
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com and www.kuxun.cn. *Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012 **Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012 ***According to a July 2011 PhoCusWright survey of 3,641 respondents. Participants for the study were solicited at random through a pop-up invitation link on TripAdvisor.com. Media
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Placement Dates: 06/14/12 – 08/14/12
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