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Chicago,
IL – September 2025 / NewsmakerAlert: Axonet
announces that bp’s U.S. retail footprint
– totaling over 8,500 locations including Amoco, Thorntons, ampm,
and TravelCenters of America – has joined the Axonet Retail Media Network
(RMN). Through bp’s earnify™ loyalty program and in-store touchpoints at
its convenience and travel center locations, Axonet will enable CPG brands
to connect with bp customers with targeted media and national offers starting
in late Q3 2025.
This partnership signifies
a major milestone in Axonet’s continued growth, expanded reach, and capabilities
within the retail media space while underscoring its dedication to building
valuable engagement between brands and C-store shoppers. Joining the Axonet
Retail Media Network reflects an ongoing investment in digital innovations
to deliver premier customer experiences.
Within the Axonet RMN, bp
will also be joining Allure, Axonet’s national coupon network, to offer
digital coupons and rebates redeemable at all bp locations within its portfolio
of brands. With Allure’s capabilities, retail locations can activate these
savings directly at the store level without the need for back-office setup.
This will enable CPG brands to seamlessly and efficiently attach national
offers to media activations directed at bp customers.
“bp and its family of brands
represent one of the premier C-store footprints in the U.S. Their investments
into shopper experiences and C-store innovation provide our advertisers
with a pivotal opportunity to activate bp customers and influence at their
point of purchase,” said Patrick
Raycroft, CEO and Co-Founder of Axonet. “We are thrilled to partner
with the forward-thinking team at bp to help deliver positive customer
experiences, operational excellence, and streamlined solutions for brands
to reach shoppers along their purchase journey.”
“We are laser-focused on
providing our shoppers with exceptional value and experiences at all of
our convenience and branded locations,” said Joe
Fumo, head of digital enablement for bp’s US mobility & convenience
business. “Working with Axonet accelerates and enhances our ability to
deliver relevant content and meaningful in-store offers to our guests,
which will in turn drive higher loyalty engagement and strong returns for
advertisers.”
About Axonet
Axonet
improves shopper experiences and omnichannel marketing performance transparency
by aggregating and normalizing store, SKU, and loyalty purchase data at
scale across a nationwide network of C-store retailers. We facilitate an
improved value exchange between retailers, CPG brands, and the difficult
to reach audience of high frequency, impulse-driven, and immediate consumption
convenience guests. Axonet is the aggregated retail media network, purpose-built
for the convenience industry. For more information about Axonet, visit
us at Axonet.io.
Media Contact:
Jenn
Olsen
VP Retail Media Sales at
Axonet
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