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Manhattan
Beach, CA – May 2025 / NewsmakerAlert: dataplor,
a leading provider of global location intelligence, has published
a new analysis of tourism foot traffic trends from 2021 through 2024,
offering a comprehensive view of how global travel has rebounded from the
pandemic and where it’s headed next. The report coincides with the launch
of dataplor’s global mobility product, now delivering monthly foot traffic
insights across international markets.
The
analysis draws from trillions of anonymized movement data points and verified
points of interest (POIs), offering a granular view of how consumer behavior
at the world’s most visited destinations has shifted in response to seasonality,
disruption, and international events.
Key
Findings from dataplor’s Global Tourism Report:
-
Spring
Travel Surges—March 2024 visits across top destinations rose by more
than 11% year-over-year, with April and May showing sustained growth. The
shift suggests a broader move toward earlier trip planning, driven by pricing,
weather, and capacity constraints.
-
Holiday
Seasons Are Expanding—Across all sites tracked in dataplor’s dataset,
foot traffic in October and December 2024 surpassed June, marking a change
in traditional peak-season dynamics and highlighting extended holiday travel
behavior.
-
Disruptions
Leave a Footprint—In early 2023, a 23-day rail protest in Peru closed
Machu Picchu and reduced site traffic by approximately 150,000 visits.
That same month, strikes in Paris drove a notable decline in visitation
to the Louvre, showing how policy decisions ripple across local economies.
Based
on four years of dataplor’s multi-season mobility data, the most visited
sites in 2025 are projected to mirror past consistent performers based
on multi-year trends:
-
Tokyo
Disneyland
-
The
Colosseum
-
Sydney
Opera House
-
The
Louvre
-
Great
Pyramid at Giza
Petra
and Machu Picchu are projected to continue showing sharp seasonal spikes
due to weather, infrastructure, and capacity limits. At the same time,
global policy shifts, such as tariffs, visa restrictions, and trade relations,
may reshape international travel flows. dataplor’s data enables businesses
and governments to monitor those impacts and adapt in real time.
“As
businesses expand across borders, understanding how people move in international
markets has never been more important,” said Geoff
Michener, CEO of dataplor. “This report shows how foot traffic data
can uncover everything from emerging travel demand to disruption impact,
equipping organizations with the insights they need to plan, invest, and
respond with greater precision.”
dataplor’s
global mobility product is one of the only solutions offering high-quality,
privacy-compliant foot traffic data across international markets. Combining
verified POIs with anonymized movement data gives organizations in retail,
logistics, government, and beyond a rare level of visibility into consumer
behavior and mobility trends in both developed and hard-to-map regions.
To
explore all findings, read
the full report.
About
dataplor
dataplor
is a leading provider of point-of-interest (POI) and mobility data that
helps global enterprises grow abroad by mapping tough-to-reach markets
with a privacy-first approach. As the majority of international location
data is often inaccurate and quickly outdated, dataplor goes several steps
beyond the industry standard, helping the world’s largest companies across
technology, mapping, search, third-party logistics, consumer packaged goods
(CPG), telecom, investing, real estate, and finance understand location
intelligence about any commercial or physical location in real-time, fueling
their expansion abroad. Visit www.dataplor.com
for more information.
Media
Contact:
Kassidi
Koronkowski
media@dataplor.com
424-433-3269
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