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| hihotels by Hospitality International Launches New “Best of the Best” Program | Innovative property recognition program debuted January 20, 2025 | Instead
of amenity creep and increasingly stringent standards that can lead to
higher costs for franchisees, hihotels’ holistic approach to success offers
incentives and rewards to properties that enhance their facilities and
guest experience—simultaneously providing access to expanded revenue-generating
tools and cost-saving opportunities. This approach encourages quality improvements
while maintaining each property’s individuality, creating a path that leads
naturally to business growth.
 “We’re empowering our properties to be the best they can be,” said Chris Guimbellot, President and CEO of hihotels. “Our franchisees appreciate the flexibility to determine what works for their properties, tailored to their customer base and market, rather than being bound by mandates.” Best of the Best-certified properties receive heightened visibility across hihotels’ booking channels, expanded marketing reach through newsletters and social media, increased co-op funds, exclusive vendor discounts, and enhanced personalized support from the team to identify and capitalize on both local and national business opportunities. It’s a program that rewards excellence while providing practical resources for continued growth. To qualify, hotels must become certified by meeting reasonable quality standards across key areas of service/operations, starting by achieving an “A” on their QA score, participating in all central reservation system (CRS) channels, and supporting the loyalty program. They must also meet a selection of “a la carte” requirements that range from taking training courses to enhancing FF&E. The program offers both virtual and in-person assessment options, allowing hotels to choose the evaluation method that best suits their needs. “With the Best of the Best program we’re not just recognizing excellence, we’re investing in it,” added Guimbellot. For
more information about hihotels and the program, visit hifranchise.com,
call 800-892-8405, or email sales@hifranchise.com.
 About Hospitality International, Inc. Since 1982, hihotels by Hospitality International, Inc. has offered inexpensive franchising alternatives for hotel owners and developers with five distinct economy brands—Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns, and Passport Inn. hihotels offers hoteliers a choice of franchise opportunities to best suit their particular market, geographic area and personal business needs, as well as customized support, advanced technology, and overall value. For franchising information, visit hifranchise.com, call 800-892-8405, email sales@hifranchise.com. You can also follow hihotels on LinkedIn, Facebook, and X/Twitter. Media
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