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Atlanta,
GA – April 2025 / NewsmakerAlert: hihotels
by Hospitality International proudly marks the second anniversary of
its franchisee-led Advisory Council, a group shaping the future of economy
lodging. Comprised of five franchisee hotel owners, a key vendor, and hihotels
President & CEO Chris Guimbellot, the council plays a vital role in
strengthening policies, launching new initiatives, and driving brand success.
“The
Advisory Council is an incredible opportunity to exchange ideas, implement
strategies, and create real change that benefits hihotels, our brands,
and fellow franchisees,” said Amit Patel, co-owner of the Red
Carpet Inn in Rochester, MN.
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Driving Results:
Key Wins from the Advisory Council
Sales
& Marketing Strategy that Delivers
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Advised
on industry events and networking strategies for franchise development.
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Provided
strategies that enhanced hifranchise.com, leading to a 31% increase in
page views year-over-year.
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Contributed
to the improvements and re-launch of the loyalty program, which has realized
an average 25% annual membership growth with instant rewards for consumers
and zero costs for franchisees.
Enhanced
Franchisee Resources
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Provided
key direction for the development of “hihub,” a portal for education, operations,
CRS, and marketing resources, with engagement steadily increasing.
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Guided
the creation of Best of the Best, a rewards-based program to boost revenue
through guest experience improvements
Stronger
Franchisee Communications
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Streamlined
messaging and leveraged franchisee insights in emails, resulting in a 9%
boost in open rates and a 20% lift in program participation (e.g., Co-op
Marketing) over the past several years.
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Introduced
WhatsApp groups for real-time discussions on promotions, operations, vendor
products, and CRS questions.
Before
hihotels launches new initiatives brand-wide, the council plays a vital
role in prioritizing and refining strategies, ensuring franchisees maximize
existing services before adding new programs.
A
Future Fueled by Collaboration
“Every
member of our Advisory Council brings dedication, expertise, and fresh
ideas that continue to fuel hihotels’ success,” said Guimbellot. “Their
commitment and innovative ideas have helped increase efficiency and expand
resources throughout the system and we are all very grateful for their
contributions.”
As
hihotels continues its mission to provide exceptional value and unparalleled
support, the Advisory Council is a testament to the power of communication,
collaboration, strategy, and forward-thinking leadership.
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About
Hospitality International, Inc.
Since
1982, hihotels
by Hospitality International, Inc. has offered inexpensive franchising
alternatives for hotel owners and developers with five distinct economy
brands—Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns,
and Passport Inn. hihotels offers hoteliers a choice of franchise opportunities
to best suit their particular market, geographic area and personal business
needs, as well as customized support, advanced technology, and overall
value. For franchising information, visit hifranchise.com,
call 800-892-8405, email sales@hifranchise.com.
You can also follow hihotels on LinkedIn,
Facebook,
and X/Twitter.
Media
Contact:
Peter
Frantz
440-376-3451
JCF
Marketing, Inc.
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Previous
Release: hihotels
by Hospitality International Launches New ''Best of the Best'' Program
(01/28/25) |
